Social Media Marketing


Advertising. Strategy. Management.

Customer conversion is 129% higher when social media is part of the buyer’s journey

There is no escaping the fact that we’re living in a social media-dominated world. 70% of U.S. adults use at least one social media site. The average American has seven social media accounts.

If you’re not advertising through social media, you’re leaving a lot on the table, and your competition is probably taking your potential customers.

You’re probably thinking you have enough on your plate as it is and no time to learn how to put together a social media marketing campaign.


You’re right – putting together an effective social media campaign and managing it throughout the year takes time that you don’t have.

Let i-Point do it for you. As your social media marketing strategist, we make sure your advertising on the right social media platforms that make sense for your business.

We find out which platforms your potential customers are using and put together effective advertising campaigns and manage them weekly freeing you to focus on what you do best.

Social Media Strategy


An effective social media strategy is critical for success. A good strategy asks and answers several important questions.

  • Who is your audience?
  • What will they engage with?
  • What will you share?
  • Where will you share it?
  • When and how often will you share?

Each social media platform, whether it’s Facebook or Instagram, will require a different strategy for best results. Users on each platform engage differently. Instagram is a primarily visual platform, for example. Short videos perform better on Instagram versus something like Twitter, which is more of a text dominated experience.


Not sure where to begin? No problem. We meet with you and build a comprehensive marketing strategy to achieve your specific goals. We conduct market research analyzing your market and customers. Once we zero in on where your customers are and how they’re engaging, we design ads that that ad value and encourage prospects to interact with you and your website.


iPoint knows every business is different. That’s why we make sure every social media marketing plan we create is custom. Not every company needs to be on Instagram, but for some, it can open massive doors for new customer engagement. Let us show you the possibilities and make a unique plan designed for your goals and your unique business.