Social Media Marketing
Advertising. Strategy. Management.
Customer conversion is 129% higher when social media is part of the buyer’s journey
There is no escaping the fact that we’re living in a social media-dominated world. 70% of U.S. adults use at least one social media site. The average American has seven social media accounts.
If you’re not advertising through social media, you’re leaving a lot on the table, and your competition is probably taking your potential customers.
You’re probably thinking you have enough on your plate as it is and no time to learn how to put together a social media marketing campaign.
Social Media Strategy
An effective social media strategy is critical for success. A good strategy asks and answers several important questions.
- Who is your audience?
- What will they engage with?
- What will you share?
- Where will you share it?
- When and how often will you share?
Each social media platform, whether it’s Facebook or Instagram, will require a different strategy for best results. Users on each platform engage differently. Instagram is a primarily visual platform, for example. Short videos perform better on Instagram versus something like Twitter, which is more of a text dominated experience.
Social Media Advertising
Not sure where to begin? No problem. We meet with you and build a comprehensive marketing strategy to achieve your specific goals. We conduct market research analyzing your market and customers. Once we zero in on where your customers are and how they’re engaging, we design ads that that ad value and encourage prospects to interact with you and your website.
Ready to Dramatically Enhance Your Visibility Through Social Media?
iPoint knows every business is different. That’s why we make sure every social media marketing plan we create is custom. Not every company needs to be on Instagram, but for some, it can open massive doors for new customer engagement. Let us show you the possibilities and make a unique plan designed for your goals and your unique business.
“My business revenue this year is up 28% from last year. Also, the SEO allows me the benefit of demographic information pertaining to clients that I simply did not have previously, which I can then use to better target new customers.”
Lynn Smith
Owner – Altar Linens
