Info about Project:

Testimonial

 “IPoint has been instrumental in boosting my online presence from helping me out with my SEO to creating and running social ads.  We are still in the beginning stages, but the difference is notable already!”

 

WHAT WAS THE INITIAL CHALLENGE?

The owner wanted to increase the number of visitors on his website and to gain more clients. His second objective was that he wanted to increase online social media presence by doing Facebook Ads.  He also wanted to increase online conversions from clicks to actual customers and overall search engine optimization for the company. DentTech wanted to break into the market in the Fort Collins area, we helped him access an already established market and increase his customer base

SERVICES PROVIDED

  • Search Engine Optimization (SEO)
  • Google Ad Words Campaign Management 
  • Facebook Ad Management 

We started with the SEO campaign to kickstart organic results on the client’s page.  After starting SEO a hail storm hit Fort Collins, we helped create an immediate Google Ad Words campaign that would get the business on top for when people searched for “hail repair”.  We also designed and launched targeted Facebook Ads. With both the Ad Words and Facebook Ads campaigns we designed a custom landing page for the client that shows before and after photos, why use us, customer reviews and clear call to action book now buttons.

RESULTS

competitor analysis quality score comparison screenshot
CTR data screenshot

Immediate effects

  • Client’s average click through rate (CTR) is 49.5% higher than the competition.


Long Term Effects

  • Organic Search Results Increased over 500% after two months
  • Facebook page saw an increase of 322% in reach
  • Facebook page saw a 307% increase in post engagement.