At iPoint, we love breathing new life into dated websites. This was the case with Rock Soft Chenille, a company in Northern Colorado that specializes in custom jackets, patches and chenille embroidery. Chenille yarns have a high abrasive resistance and low pile loss, and the products are surprisingly quite cheap to manufacture. Customers can browse an extensive selection of clothing that all starts around $8 for a T-Shirt. The company knew this style of clothing would be popular, so they wanted a website that was equally as stylish.
Our web developers gave Rock Soft Chenille a complete website make-over. Along with hosting their site, the team also redesigned the entire website layout, integrated WordPress and added an interactive shopping cart for efficient sales. This project was certainly a “Cinderella Story”- the new website looks completely different, updated, and fashionable. The biggest difference between these two sites is the level of professionalism each portrays.
2 Months Ago: The website seemed amateur and was very straightforward. Nothing special grabbed the users’ attention, and the layout was less than aesthetically pleasing. To be blunt, I personally would not give Rock Soft Chenille my business if I had viewed their old website.
Today: Rock Soft’s website appears powerful and professional. It encourages the user to browse and explore the different pages, while staying easy on the eyes due to a dramatic color/style overhaul. Usability has increased dramatically, with quick navigation buttons and an easy-to-use shopping cart application in place. Browsing speeds are also blazing fast, thanks to our hosting partner.
Check out these before and after screenshots and decide for yourself- how did we do?