In the dynamic world of liquor retail, staying ahead of the curve requires smart solutions that streamline operations and enhance customer experiences. iPoint Technologies is proud to introduce our Liquor POS Support service, designed to meet the unique needs of...
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iPoint Insights
Blog vs Social Media: Unraveling Distinctions in Digital Marketing Strategies
In the dynamic realm of digital marketing, businesses often grapple with the choice between maintaining an active blog and leveraging the power of social media. Each avenue holds its unique advantages, playing a crucial role in enhancing a brand's online presence....
2024 Web Design Trends
2024 Web Design Trends : A Glimpse into the Current Trends In the fast-evolving landscape of web design, staying ahead of the curve is crucial to creating digital experiences that captivate and engage users. As we step into 2024, the world of web design is set to...
Strengthening the Foundation: Network Security for Small Businesses Tips
In the digital age, small businesses are increasingly reliant on robust network security to safeguard sensitive information and maintain operational integrity. At iPoint, we understand the critical role network security plays in the success of your enterprise. In this...
Why it is important to have a great landing page with a digital marketing campaign
Maximizing Conversions: The Power of Landing Pages Paired with DM Campaigns In the ever-evolving landscape of digital marketing, the synergy between landing pages and direct messaging (DM) campaigns has become a linchpin for businesses aiming to convert leads into...
Embracing Layered Security in IT and Website Maintenance
In an increasingly interconnected world, the protection of digital assets has become a paramount concern. As technology advances, so do the tactics of cybercriminals seeking to exploit vulnerabilities. In this landscape, the principle of layered security emerges as a...
The Vital Importance of Updating WordPress Plugins
In the ever-evolving landscape of the digital world, staying current is essential. This applies not only to the content you create but also to the tools you use to manage your online presence. WordPress, one of the most popular content management systems (CMS) on the...
3 Principles of Information Security
Every year, we hear more and more about cyber-attacks, and it is forecasted to only get worse: Cybercrime Magazine predicts that businesses will lose about $10.5 trillion in 2025. In today’s post, we hope to clarify some of the principles of Information Security (also...
Maximizing Your Online Presence: The Power of Social Media SEO
In today's digital age, establishing a strong online presence is essential for businesses and individuals alike. Social media platforms have become the modern marketplace, providing opportunities to connect, engage, and promote. However, having a presence on social...
How do you identify suspicious Email Attachments?
Email attachments can be incredibly useful for sharing files and documents quickly and easily. However, they can also be a major source of security risks. Suspicious email attachments can infect your computer with malware, ransomware, or viruses, or they can be used...
Direct Traffic vs. Organic Traffic: Understanding the Key Distinctions
When it comes to analyzing website traffic, two essential sources often come under the spotlight: direct traffic and organic traffic. Understanding the differences between these two types of traffic is crucial for business owners seeking to optimize their online...
Remote Backup disaster Recovery
Remote backup disaster recovery includes a few different moving pieces. The first is remote backups – this essentially means a company that provides networking services, such as iPoint Technologies, routinely makes copies of your company’s most significant data, and then stores those copies on a server that is located somewhere far away from your office. That way, if a disaster occurs – such as a wildfire, or one of your employees clicks on a suspicious link that downloads a ton of ransomware onto your servers, and suddenly you cannot access any business information unless you pay a huge ransom to strangers over the internet – your company’s information is safe and can be recovered! (Take that, fraudsters!)