The basics of SEO (search engine optimization) that everyone is familiar with has not changed and will not change. The goal is to have high quality content that people would want to read or view, and to link to it in as many places as possible to drive more people to your content. This formula has not changed since SEO’s inception and will not change. However, the increasing use of social media has become so pervasive in recent years, that it is almost essential for a successful SEO campaign.
Most people understand the importance of SEO for their business. They understand why it’s important to have their business and content seen. However, many business owners still don’t see the importance of integrating social media and have been reluctant to integrate it into their SEO campaigns. Social media wasn’t around when SEO started being developed into an industry; so many traditionalists were simply not familiar with it, and reluctant to change.
The basic idea behind social media is that it gives customers another way to interact with your company. It allows you to directly communicate with customers, and help build a community. This helps build your brand as well as help drive people to your website. Traditional SEO is focused around creating new customers. Social media, on the other hand, focuses on keeping the customers you have and helps build their relationship with your company.
Creating a successful social media campaign is different for each company. There is more to it than simply creating a Facebook page. Each one has to be specifically tailored to each company in order to target the correct customer base. It’s important to find out where your target audience is online, and focus on those areas.
People have been pushing the idea that social media is essential for a couple years now. However, now it has reached a point where it is essential. Social media should be treated as just as important as other aspects of SEO. Take a look at our Social Media Marketing page if you are interested in expanding your social media presence.