The internet has long been utilized as a source for fast, accurate and comprehensive information. Users have access to literally millions of records, articles and, more recently, videos and multi-media material. However, Google still believes that the best user search experience has yet to be achieved. They understand that at times, users want to know much more about a certain topic. To address this problem, Google has implemented its search algorithm to include more in-depth articles.
Google’s own Pandu Nayak says that around 10 percent of people’s daily information needs fit this ‘in-depth’ category. Topics such as stem cell research, happiness and love are some common examples. These in-depth search results will be ranked algorithmically, with “high-quality” articles, news, or postings to be displayed at the top of the page. For instance, if a user were to search for financial news, an article by a New Yorker reporter may appear. Likewise, if they want to understand more about Legos, Google will provide them detailed articles regarding their history, engineering and gender dynamics.
Certain webmaster guidelines apply to those whom wish to publish high-quality articles which can be featured as in-depth articles. Some requirements include pagination, logos, author markup, and favicon branded images. Nayak stresses his satisfaction with the public’s investment in creating these quality articles which will remain relevant for years to come. He also states that while big name publishers or authors will be targeted, small name publications with equivalent quality will begin to populate the search results as well.
There will undoubtedly be a motivation for web publishers to get their articles ranked in these “in-depth” fields, as they are more likely to be read by users. Be certain that this category will continue to grow, as Google alters their algorithm to provide us with the most relevant content. If you are interested in learning more about high-quality web postings and how to boost your own content or web articles, contact iPoint’s web department.