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What is Black-Hat SEO

What is Black-Hat SEO

Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…

by | Oct 19, 2016 | Digital Marketing

Introducing GEORETARGETING, one of our NEW Digital Marketing Services here at iPoint!

With an increase in smart phone usage, mobile friendly websites, mobile PPC advertising, and SMS campaigns, digital marketing is set to be the most effective form of communication and advertising within the next year!


  • 41% of customers interact with ads targeted at their interests compared to random ones.
  • Users who are retargeted to, are 70% more likely to convert.

GeoRetargetinga llows you to deliver ads to consumers that have frequented specific locations in the past. Ads are delivered to consumers who enter and then leave a ‘fence’. These ads will be displayed on major websites and apps including ESPN, the Weather Channel, and many more! Our GeoRetargeting capabilities enable you to deepen your engagement with mobile consumers and serve the right ad to the right person at the right time and place. Our product targets specific mobile users based on actual location history and data targeted campaigns that can go live in a matter of hours It’s a win-win: consumers see ads that are relevant and more engaging and advertisers can reach their true target audience to drive uplift in store traffic.