Improve your SEO
Most major search engines will “crawl” the internet, meaning they regularly monitor websites, checking for updates. The more regularly that websites are updated, the higher they get posted on search results. Regularly updating your website is a great, free, method to boost your SEO.
New content encourages other websites to link to your site
Other bloggers and websites are constantly looking out for good content to link to. This not only improves their SEO results but theirs as well. Building backlinks really helps drive new people to your website.
New content for readers
SEO rankings are not the only reason to update your website. New content provides a reason for readers to regularly visit your site. There are many different ways to create content for your website. One tried and true option is creating a blog that you update weekly. You can monitor which posts get the most attention and then create more similar posts. You can also cross link related articles to make them easier to find. All of this content will help ensure that your readers do not get bored.
New content helps expand marketing efforts.
In addition to providing content, tools like blogs and RSS feeds are a great way to further spread your marking messages. You can immediately spread news and content to a wide range of people. Keeping up-to-date content can significantly open up a wide range of promotional possibilities.
Offer information more frequently than your competitors
The web is a big place with a lot of sites all vying for attention. Consistently updating your website is a great way to stay ahead of your competition in this regard. Maintaining an up-to-date website is very welcoming to visitors. If your website looks like is hasn’t been updated in a long time, people are more likely to click away. Stay ahead of your competition and provide something that they do not, content.