Only 2% of first-time web visits result in conversions. Retargeting (also known as remarketing) allows you to establish continuing contact and drive sales with the remaining 98%.
Every time a new user visits your website, we’ll drop an anonymous browser cookie. This cookie tracks your potential customer as they browse the web, keeping track of the sites they’re visiting and what they’re searching online. This allows you to place ads for your product or service onto their favorite websites, drawing them back to your business until you’ve gained a new client or customer.