Break the Content Rut

Whenever you are learning about how to engage customer, turn leads into clients, and get a bigger brand recognition, a common piece of advice is to put out new content. Whether it is posting on social media or keeping a blog post, content is king. We get it, writing isn’t always everyone’s strongest skill and sometimes that is only half the challenge. There have been times where we cannot even come up with what to write about. That’s why we decided to come up with a blog post that gives you some tips and ideas on how to always be coming up with fresh content. Maybe you’ll even be able to tell what tips our favorite ones are to follow.

    1. Educational Content: We know you have some industry geniuses working for you. Tap into their knowledge and create some pieces with some tips or tricks that readers might be interested in. This idea is extra special because you can use those postings to boost your SEO efforts because the information probably has to do with your service. Readers also always love learning new things.
    2. Guest Posts: posting on social media outlets or on blogs is a great way to partner with other businesses and share your knowledge. This can give your business a cool and new edge by giving readers new information that they might not find anywhere else. You and the partnered business can reach new readers and maybe make a couple leads that way. What’s even easier about this, is that you can use an old post that’s done well for you in the past. There will be new viewers, so no one would know that it was old. This way you and your partner both get new content with little effort.
    3. Case Studies: Here’s a chance for you and your business to showcase your best work. Turn it into a case study. People will love to read about the choices you made and why you made them. This way your work gets shown off a little bit and it’s easy to write about something you’re passionate or proud of. You might already even have this information stored on your website or somewhere on your server—again, making content creation easy for posting this week!
    4. Behind the Scene Looks: Here’s where you can show your viewers what happens in your office on the daily. Maybe it’s just posting the killer music playlist you all listen to. Showing pictures of your weekly team summer BBQ (hmm, that sounds familiar), or even showing off team members can create a stronger relationship between your brand and your clients. People feel closer to you if they know what is going on in the daily life of your office. This also gives the opportunity for other team members to take part in content creation by writing posts about themselves. It’s exciting to get everyone involved.
    5. Cat Pictures (yeah…we’re serious): Here’s an idea that can bring some joy to everyone even on the worst Mondays. These posts can be memes, pictures of your employee’s pets, or just silly videos. They make people smile and they help break up the content heavy content you are pushing out. Also, who doesn’t love a good cat picture?

We hope these content ideas help you out the next time you are finding yourself struggling to come up with sometime to post about. Are you still looking for more ideas? Check out this link here that has over 50 ideas of content you can post about! As always, you can always reach out to us if you have questions or are in need of some digital marketing content creation help.

How Google Trends can help Boost your SEO Efforts

Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant content? There’s a lot of thought that goes into search engine optimization but now Google Trends has made it even easier to be successful. Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and even languages! The website uses graphs to compare the search volumes of different queries so it’s easy for you to understand and help you make the right SEO decisions. We have a couple ways that you can use Google trends to help make sure your content is optimized.

  1. Using seasonal trends to create and optimize your content– Through every year there are certain trends that follow consistent seasons. This also helps you come up with content to publish throughout the year, so you don’t run out of things to say. Google Trends is the tool to use to know what key word searches re most popular at specific times of the year. You can even know what day it’s most popular so then you know what day to post the content.

 

  1. Know what content to publish– We have all been in a funk before where we just feel we are out of content ideas. Google trends has a trending search tool. This way you know what topics have been searched for the most within the past day. Boom. Content to write about-easy! What makes it even better? You can filter the search to specific categories or industries.

 

  1. Know the cause of dips in organic traffic– traffic drops. It happens to everyone. But is it the keyword ranking? Could it be the content? It is difficult to know sometimes, but not anymore thanks to Google trends. You can check the top keywords your post ranks and check the popularity of them to know when you need to update your posts

 

Google Trends is a great tool to use when planning out your Search Engine Optimization. There are also many more ways to use the site. Looking for more information? Check out this other article from HubSpot. If you are looking for more SEO help, be sure to give us a call at 970-266-0703 and a specialist can let you know what they think is best for your business.

You’re Losing 95% of Web Traffic: Here’s Why

You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand’s story, and spent hours curating original content—all with the help of a professional web designer.

There’s only one problem: you’re not getting any traffic. No one is visiting your website, there are very few clicks on your services, and you’re not seeing the ROI you hoped for when you signed up for web hosting services.

Wondering why?

Only 5% of web users check the second page of results when searching for a product or service. If you don’t have first-page rankings, your website is invisible to 95% of potential customers. Even worse, the first search result earns 33% of all views: if you’re not in the top three search results, you’re losing 60% of web traffic. This means less visits to your site and less profit for your company.

So how can your site—whether representing major brand or a small business—gain first-page rankings?

Search engine optimization.

Search Engine Optimization (SEO) is the process of connecting clients’ search terms with your website. When people type these keywords and phrases into major search engines like Google or Bing, your business’ website shows up at the top of search results.

SEO is affordable, effective, and vital in an increasingly competitive and web-driven marketplace. If you’re not maximizing your online presence, potential clients will find your competitors as your website disappears into millions of search results.

Not sure where to start? We can help.

At iPoint, we offer specialized SEO services so business owners don’t need to stress and wonder if their webpage is on the first page of results. Our specialists know what keywords and phrases are relevant to consumers. Combine that with our white hat optimization techniques, and your business with experience increased web traffic and significant ROI.

We understand that your SEO campaign should be just as unique as your business. After developing a thorough understanding of your brand’s specific needs, we’ll create the SEO package that’s right for you. Call today at (970) 266- 0703 to or visit us online for a free consultation. We can’t wait to earn first-page rankings for your website.

7 Local Search Marketing Tips for Colorado

Search marketing Fort Collins SEO

The Internet provides companies with opportunities to reach customers on a global scale, but not all firms are interested in pursing business internationally.  Companies that simply wish to dominate their hometown markets should hire a Fort Collins SEO company.  Search marketing can drive foot traffic to your local business and place you in the search results when locals look for your products/services.

Here are 7 simple search marketing tips designed to help you take control of your turf:

1. Get Online Listings In Local DirectoriesSearch for local online directories that offer business listings and linking opportunities. This enables local customers to find your business with ease. EMarketingMatador has an extensive list consisting of 38 local business directories that are either free or require a fee to be listed in.

2. Add Location Modifiers To Your KeywordsHalf of all Internet searches have a location attached to the query. By localizing your keywords, your business can show up any time a local consumer searches for the products/services you offer.  For instance, if you own a pet shop in Fort Collins, you would want to use keywords such as “pet shops Fort Collins”- any keyword with your location included can increase local foot traffic and future sales for your business.

3. Get Your Customers To Review YouThe most common way clients evaluate a business is by reading reviews from other customers.  Therefore, allowing customers to review your business/services is a great way to increase word-of-mouth about your company; and WOM is exceptionally important for local businesses to become and remain successful.  There are multiple different local directories which allow customers to submit reviews for businesses of all types.  While enticing customers for positive reviews violates the rules of these websites, allowing customers to leave positive (and negative) reviews is beneficial to the customer, the business, and potential clients in the future.

4. Place A Mailing Address On Your WebsiteFailing to provide a mailing address on your website is simply a missed opportunity.  A physical address helps search engines to identify your location so that they can display your website in relevant local searches.  It also reinforces your location to the consumer viewing the site.  If possible, place a mailing address in a discreet location on every page of your website.  Include it on your contact page at the very least.

5. Claim Your Map Listings In The Search EnginesBe sure to build your profiles in Google Places, Bing Local, and Yahoo! Local (Yahoo and Bing local listings are now one in the same) in order to claim your map listing. Enhance your listings further with the addition of photos, videos and descriptions (don’t forget to tag them with the appropriate keywords).

6. Create Landing Pages For Each Location You Serve Some companies offer their products and services to a variety of surrounding locations.  Landing pages allow for the customization of pages geared specifically for each area.  For example, if you are a commercial real estate agent in Fort Collins, you could create landing pages for Loveland, Longmont, Greeley, Cheyenne, etc.  These pages enhance your local presence and allow you to target more keywords.

7. Geo-Target Your PPC AdsGeo-targeting your Pay-Per-Click (PPC) campaign allows your advertisements to show up only when locals are conducting a search.  Your ads will target people with IP addresses in your service area and consumers searching with location-modified keywords.  SEOMoz has a well written article containing tips for Geo-targeting a PPC campaign.

Top SEO Trends 2017

What Does 2017 have in store for SEO?

These are the top SEO trends businesses are using for 2017!

The time for development, budgeting, and managing for your SEO success in 2017 has arrived! Here at iPoint, we strive to stay up to date on the latest and top SEO trends, to give our clients the best performing SEO strategy and management practices out there! Here is a list of the top SEO trends to look out for in 2017.

  1. Google’s AMP — Not only does AMP speed up your  load times and decrease bounce rates, but AMP content is cached in the cloud. AMP pages load 30 times faster!
  2. Optimizing for voice search — A featured snippet, also known as a “rich answer” or “direct answer” is a summary answer to a searcher’s question that Google shows in a special block at the top of its SERP!
  3. Cross-channel marketing- Cross-channel and multi-channel marketing sound similar, but in actuality, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way. For example, if users are browsing products on a mobile app but decide not to buy, you can send them targeted ads based on their searches via email or social media. (http://searchengineland.com/seo-trends-prepare-2017-263710)
  4. Increased mobile growth- Mobile accessibility has reshaped SEO over the past few years. Mobile search is consitintly growing at a fast pace and is not showing any signs of slowing down in the future what so ever. Traffic has been shifting away from desktop and moving towards mobile devices, and many websites have already gotten the majority of their traffic from mobile devices.

“Mobile optimization is already extremely important in SEO strategies. However, it will prove to be mandatory in 2017.” (Pratik Dholakiya)

There is no getting around the fact that voice search is a one of the top SEO trends of the digital age. With enormous improvements to Siri, Google Now and Cortana, SEO marketers would be smart to closely observe voice innovation and think beyond text-based queries in 2017.

Social Media & Its Impact on Business

In today’s world, it is hard to find someone who does not participate in social media. Whether it is Facebook, Twitter, Instagram, LinkedIn, Google+ or any of the countless other social networks out there, there is marketing potential for your business using these networks. Within these networks are thousands of users who constantly are revisiting everyday, even multiple times a day. Some users spend hours on these websites, so why not try to capture their attention and benefit your business.

The best way for a business to handle their social media is to have a clear plan of action. What are your main goals for the posts that your about to make on these platforms? Are you creating brand awareness? Are you using these posts to boost website traffic? Are you attempting to build a loyal customer following? These are just a few good examples of questions to ask yourself before you move any further with your content creation.

Taco Bell is a great example of social media use for businesses. Not only do they participate in multiple social networks ( Facebook, Instagram, Twitter are primary sources of content) but they interact with their fans in a unique way that has benefited them greatly from a market stand point. Here is a current look at where Taco Bell sits in the social media world.

These numbers tower over the competition of Taco Bell and for good reason. Taco Bell focuses on crafting/curating creative content for its followers to view and interact with. They also are great at re-purposing user-generated content for their own marketing purposes so that their followers feel included in the promotion of the brand.

Another way Taco Bell takes a unique approach to social media is they interact with other businesses via social media in order to capture the audience of both brands and thus boosting the presence of both brands online. Truth be told, this is how I found my way to Taco Bell’s social media profiles. They were having a casual conversation with a non-competing brand social media tips

To sum up, beginning a social media campaign can generate multiple new channels for potential business prospects to be found. Creative and interactive content is the key to creating a presence that will be noticed online.

Project Spotlight: Wood Street Builders & Choice Moving Company

Today we are in a time period where people using the internet in millions of ways to gather information about businesses. Many people use it as their primary source for information, so it is important to maintain a good presence online in order to capture those potential customers. Mobile friendly re-design is a priority for many businesses today as i touched on previously. Over 50% of searches on Google today are from a mobile device. If your website does not pass Google’s mobile friendly test, your ranking on the results page will suffer. Lower ranks on the results pages means less traffic to your website and can result in a loss of potential customers.


Wood Street Builders

Wood Street Builders newly re-designed website

We recently completed a few projects that highlight the capabilities of WordPress in today’s web world by being responsive across all devices while maintaining a beautiful look. The first project to highlight was for Wood Street Builders. We created a mobile friendly re-design for WoodStreetBuilders.com. A great benefit of this re-design is it implements and emphasizes the different keywords they are targeting with the SEO services we provide for them. We were able to highlight the information that is the most important for visitors to learn about the Wood Street Builders in a new, colorful, and interactive way.

 

 

 

Choice Moving Company

Choice Moving Company’s new website

Choice Moving Company is an experienced and professional moving service based out of Fort Collins, Colorado. Catering to both residential and commercial clients throughout Northern Colorado. They came to us wanting to create a new website for them so that they could have an online presence for their business. With this new, mobile-friendly website Choice Moving Company can now present their customers with the information that they will want to find out about their business.
ChoiceMovingCompany.com

Contact us today to find out what we can do for your business!

(970) 266-0703

Why a Professional Website is Important to Your Business

In the year 2015, people turn to the web as their primary source of information in regards to just about anything. Having access to Google means that 99.9% of your questions will likely be answered. So what exactly does this mean for businesses?

 

Google’s ‘Mobilegedden’ and its Effects on Your Website

responsive web design from ipointOn April 21st, 2015 Google released its latest search algorithm update. These updates are meant to improve Google Searches, with the most recent change sprouting from a steady rise in the volume of searches from mobile devices (tablets, smartphones).  Google’s ‘Mobilegeddon’ update aims to provide mobile users better search results on any given device. We are now slowly seeing these changes take effect – mobile-friendly websites are rising to the top of search results, while older non-responsive sites are eliminated from the top rankings.

So how exactly does a website become “mobile-friendly?” In order to be categorized as a mobile-friendly website, it must be responsive to the different screen sizes of mobile devices on the market today.  The website must adjust to these varying screen sizes while retaining the same URL address.

You can test your own website for mobile-compatibility by visiting Google’s webmaster’s section of their website, or by clicking here.

This tool runs websites through a series of responsive tests, and generates previews of how sites will display across various screen sizes. If your site is not mobile-friendly, it will flag the components which did not pass the test so that they can be addressed.

You could be losing out on business by using a non-responsive website, as mobile browsing now accounts for over 51% of Google’s total search volume.  Whether you are a small business or a large corporation, this algorithm change will dramatically impact traffic to your website and ultimately your business.

Don’t forget to run the mobile-friendly test on your website and find out if your website meets current requirements. If it doesn’t, contact us today for a great deal on responsive web design.

Five Reasons to Regularly Update Your Website

updateImprove your SEO

Most major search engines will “crawl” the internet, meaning they regularly monitor websites, checking for updates. The more regularly that websites are updated, the higher they get posted on search results. Regularly updating your website is a great, free, method to boost your SEO.

New content encourages other websites to link to your site

Other bloggers and websites are constantly looking out for good content to link to. This not only improves their SEO results but theirs as well. Building backlinks really helps drive new people to your website.

New content for readers

SEO rankings are not the only reason to update your website. New content provides a reason for readers to regularly visit your site. There are many different ways to create content for your website. One tried and true option is creating a blog that you update weekly. You can monitor which posts get the most attention and then create more similar posts. You can also cross link related articles to make them easier to find. All of this content will help ensure that your readers do not get bored.

New content helps expand marketing efforts.

In addition to providing content, tools like blogs and RSS feeds are a great way to further spread your marking messages. You can immediately spread news and content to a wide range of people. Keeping up-to-date content can significantly open up a wide range of promotional possibilities.

Offer information more frequently than your competitors

The web is a big place with a lot of sites all vying for attention.  Consistently updating your website is a great way to stay ahead of your competition in this regard. Maintaining an up-to-date website is very welcoming to visitors. If your website looks like is hasn’t been updated in a long time, people are more likely to click away. Stay ahead of your competition and provide something that they do not, content.