Blog Category
If you’re asking, “Where should our digital marketing efforts be right now?”—you’re asking the right question. The short answer: everywhere that matters. Your website’s design and convertibility, ongoing content and on-page SEO services, targeted paid ads, and...
In today’s digital landscape, having a well-designed website is essential for attracting and retaining visitors. However, a visually appealing site alone isn’t enough. To truly succeed, your website must also be search-friendly, ensuring it ranks well in search engine...
In the highly competitive world of e-commerce, having an appealing website isn’t enough to drive sales and conversions. To succeed, your e-commerce website must combine exceptional usability, user experience (UX) design, and effective search engine optimization (SEO) strategies.
In the dynamic digital landscape, a compelling online presence is crucial for businesses aiming to stand out and thrive. Your website serves as the virtual storefront, making its content a powerful tool for engaging visitors and converting leads. Here, we dive into...
In the ever-evolving landscape of B2B marketing, email continues to be a powerful tool for reaching and engaging with your target audience. When executed strategically, email marketing can drive leads, foster customer relationships, and ultimately contribute to...
In the dynamic realm of digital marketing, selecting the right B2B advertising methods is pivotal for success. At iPoint, we specialize in tailored strategies designed to maximize results. In this comprehensive guide, we'll explore three potent B2B marketing...
In the dynamic realm of digital marketing, businesses often grapple with the choice between maintaining an active blog and leveraging the power of social media. Each avenue holds its unique advantages, playing a crucial role in enhancing a brand's online presence....
Maximizing Conversions: The Power of Landing Pages Paired with DM Campaigns In the ever-evolving landscape of digital marketing, the synergy between landing pages and direct messaging (DM) campaigns has become a linchpin for businesses aiming to convert leads into...
Landing Page Vs Microsite: Unveiling the Key Differences In the realm of digital marketing, crafting a compelling online presence is paramount for businesses aiming to attract and engage their target audience. Two popular tools that often come into play are landing...
Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed…
Promoting your e-commerce site during the holiday season can be a great time to gain more traffic and sales for your business. Here are a few tips and tricks to help your site teh most this holiday season Personalize your website - Adding a holiday theme and...
Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google...