Case Study

Metal Distributors

About The Client

Metal Distributors are a metal service center selling metal cut to length by the foot both retail and wholesale.

The Initial Challenge

Metal Distributors came to iPoint for help redesigning their website, and help with correcting content that was outdated, which also incorrectly displayed in related pages, since they have been indexed by Google. While the website itself was alright, it also could use a refresh, while maintaining the same branding.

The Solution

iPoint was able to provide a new website that was designed with their current branding, but used imagery to highlight their products and services. iPoint also adjusted the content as requested, and corrected the incorrect information. Then, we had Google re-index the website so ensure the search results were correct. All of this was completed in a way that preserved and built upon any existing SEO. Since then, Metal Distributors has reported that they are very satisfied with the results, and they appreciated iPoint coming to their location to take photos to use on the site, and learn more about the business to write accurate content.

The Results

A new, clean website that features a video in the hero area.

Well written, descriptive content that helps people understand their services, even if they are not familiar with the industry.

The Tools We Used

What the Client Had to Say

  • I am very satisfied with the quality and professional detail iPoint put into our website. Having all of the additional help with advertising expertise is definitely a huge bonus as well. I would highly recommend iPoint to anyone.