iPoint Blog

Signs That Your Website Needs to Re-Design

Your Website is Over 5 Years Old   According to Andy Crestodina and Orbit Media Studios, the average lifespan of a website is 2 years and 7 months, which varies between industries. At iPoint, we see clients who rebuild more frequently than that, and others who...

What is Black-Hat SEO

Black Hat SEO is like getting a speeding ticket in the world of Marketing. It’s disapproved of, and if you get caught enough times, your website will be in some serious trouble, since most of the time it ends in a search engine ban. Yeah, that means you’’ go from a top ranker to totally black-listed.

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Important Updates for Web Clients

We have expanded our Continuous Care Plan! Our care plan is $350.00 /quarter, or $1199.00/ year, and includes the following services: Weekly plugin and theme updates via Smart Plugin Manager Global Edge Security Site Optimization Image Optimization Code minifying-...

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Is Remote Work Here To Stay?

Remote work is here to stay.  In March 2020 everything changed in the workplace as we know it.  By April 2020 over 80% of jobs were working remotely due to Covid and most never went back into the office.  Forced to take our work online has show the importance of good...

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Remote Backup VS On- Site Backup

'Backing up your data is more important then ever with increasing hacks and malware it is imperative to have your data backed up.  There are two different methods that can be used when backing up your data, remote and on site. An onsite backup is hosted at your...

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Facebook Ads Vs. Google Ads

Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform.  Paid search from Google uses specific words and phrases included in searches by Google users. ...

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