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Using Social Ads versus Google Ads can make a big difference for your company and work in very different ways. Google Ads are the worlds larges PPC advertising platform. Paid search from Google uses specific words and phrases included in searches by Google...
Keeping your website up to date can help it be more secure and load quicker. Keeping plugins and themes updated on your site will help prevent the take-over of your site by hackers. The longer you go without updating your site the more at risk your site...
Linkedin Campaigns can be helpful to your business in many different ways. Linkedin has over 77 million business professionals from all parts of the country. Connecting with possible leads from Linkedin can help get your company set up with potential...
There seems to be a plugin for everything these days… ones that better protect your website against spam, optimize your media file sizes, and ones that even allow users to make their own custom avatar. It may be tempting to download that plugin that promises to fix...
Picture this: you’re ready to place your weekly online grocery order. As you log on, you notice that the website you’re using won’t let you click on anything. The text is so faded and close to the background color that you can’t read it. You keep trying to...
We’ve all seen them. From that dashing Nigerian Prince who promises you riches to that text with a mystery parcel who needs your “delivery preferences”, phishing scams are more convincing than ever these days. Next time you come across an email that seems...well,...
The past few months have affected everyone differently, but small businesses are especially vulnerable to the changing economy. Luckily, Facebook and Google have both launched programs that award grants to small businesses struggling as a result of COVID-19. Facebook...
You may experience Fort Collins Coronavirus business closures for 2-3 weeks due to quarantine and infection, leading to an increase of IT related issues. In addition to helping you with your Fort Collins digital marketing and network needs, iPoint is ready to set you...
Digital Marketing can mean a lot of different things in today’s world. From search engine optimization to social media marketing it can include a lot of important matters. Did you know that 87% of customers say brands need to put more effort into providing a...
Facebook Ads have created a whole new world of advertising. With over 2.4 billion monthly users Facebook has an impeccable reach that no other social media platform can match. This can hurt you or help you as a small business. It gives you a huge customer base to...
Starting January 14, 2020 Windows 7 will no longer be supported by Microsoft. This means no more technical support, software or security updates for the operating system. Windows 7 is being phased out we don’t want your business to be left in the...
With every new year, there is always plenty of new things: new ideas, new tech, new moments, new predictions of the future, new trends, and more newness. With all this, it is easy to think that most of these new ideas aren’t worth learning and that they are just fads...