iPoint Insights (blog)

7 Reasons to use a professional web developer

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by | Apr 24, 2013 | Web Design

A website can drive a great deal of business for your company. However, it can also turn away many prospects if it is poorly designed. When searching for a product or service online, most consumers will judge a company’s performance based off their first few glances at their website. In order to retain these potential clients, it is vitally important for your business to develop a professionally designed website that engages its visitors. Listed below are 7 reasons why your business needs to pursue professional web development.

1. More exposure through CSS Galleries

You can submit your website to galleries around the web which will be placed in front of audiences you may not have even considered. This can provide you with more site traffic and potential clients, without ever putting any effort in yourself.

2. First Impressions

As stated earlier, first impressions can make or break companies. Almost always, a website that appears professional and clean will attract much more of an audience opposed to general-template or homemade website creations.

3. Highlight Your Expertise

IT companies such as iPoint can do amazing things with websites. Let your professional web developers know what excel in, and they will bring attention to those aspects on your site. This will highlight your specific skill set, and differentiate your website from others that simply describe products and services to their audience.

4. Great Design = Higher Sales

Websites that are visually appealing are attractive to consumers. Think of your experience with browsing the web. Generally, those which are aesthetically pleasing and enjoyable to work with retain potential customers for longer periods of time. Further, the longer an individual spends on a particular website, the more likely they are to purchase that website’s goods or services.

5. Cross Browser Compatibility

With so many web browsers available today (Firefox, Internet Explorer, Opera, Safari, Chrome, etc.) it is necessary that your website is compatible with them all. A problem loading a page or the entire site on one computer could potentially be a missed sale, so ensure that your professional web developers make your website visible across all applications.

6. Reduce Maintenance Time

By utilizing a professional IT firm to handle your site design, you free up a lot of your own time to focus on your own business. Nobody wants to spend hours fiddling with HTML code or figuring out how to update a post in WordPress. Let the IT professionals handle your inquiries and updates so that you can get back to what’s really important- your business.

7. Increased Search Engine Visibility

The benefits of a professional web design also trickle into your search engine rankings and visibility. For instance, a professional web designer will ensure the code markup is clean and ideal for the spiders which crawl your page. The other increase of search visibility comes from all of those links and the added exposure your website design gets across the web – design blogs regularly feature the awesome designs they find across the web and the new clients you bring in will feature a link back to your site at the bottom of their site, increasing your back links and overall search ranking.