Hosting Your Website by iPoint for a peace of mind

Stressed about maintaining your website? Let us take on that task so you can focus your efforts where they seem best fit to you. Maybe we already designed your site for you, or you already use WordPress for your website, we can be your host! When you join iPoint’s Web Hosting platform, you get peace of mind, better security, faster and more efficient website performance. Companies also find that opting for iPoint’s web hosting is much more cost-effective than purchasing their own hardware and software, upgrades and the staff to run it all. You have the option to invest as your company’s needs grow or change.

Supported by diligent and friendly service, here are some of the beneficial features of using iPoint’s web hosting:

Unique Platform

We have dedicated servers from our friends at Pressidium running Solid State Drives (SSD) that concurrently are running to ensure your website is delivered to the web in order to maintain a proper load balance in case any of our servers fail, your website will not see a noticeable disruption.

Stress-free Security

Encrypted SSL certificates secure your website’s data for the length of the life on our servers. If you already have the SSL you were previously using we can continue to use this as well, this is just a benefit we offer our platform. Also includes a Secured FTP connection to your website’s file structure.

Managed WordPress Updates & Backups

iPoint offers you the convenience and support of updating your website to the latest version of WordPress as well as any other updates to PHP that are released over the lifetime of your hosting here. We want to make sure that your website is secure & online as close to 100% of the time as possible and this is a great way to ensure that.

At any given time, we maintain 2 weeks of file & database backups of your website on our servers in order to give you that extra piece of mind in case any sort of issues occur.

How Google Trends can help Boost your SEO Efforts

Search Engine Optimization, or SEO, is so widely common now that it has almost become a buzzword. But the reality of it shows that effective SEO can be difficult. What keywords are most commonly searched? When are the peak topics? When should you post your relevant content? There’s a lot of thought that goes into search engine optimization but now Google Trends has made it even easier to be successful. Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and even languages! The website uses graphs to compare the search volumes of different queries so it’s easy for you to understand and help you make the right SEO decisions. We have a couple ways that you can use Google trends to help make sure your content is optimized.

  1. Using seasonal trends to create and optimize your content– Through every year there are certain trends that follow consistent seasons. This also helps you come up with content to publish throughout the year, so you don’t run out of things to say. Google Trends is the tool to use to know what key word searches re most popular at specific times of the year. You can even know what day it’s most popular so then you know what day to post the content.

 

  1. Know what content to publish– We have all been in a funk before where we just feel we are out of content ideas. Google trends has a trending search tool. This way you know what topics have been searched for the most within the past day. Boom. Content to write about-easy! What makes it even better? You can filter the search to specific categories or industries.

 

  1. Know the cause of dips in organic traffic– traffic drops. It happens to everyone. But is it the keyword ranking? Could it be the content? It is difficult to know sometimes, but not anymore thanks to Google trends. You can check the top keywords your post ranks and check the popularity of them to know when you need to update your posts

 

Google Trends is a great tool to use when planning out your Search Engine Optimization. There are also many more ways to use the site. Looking for more information? Check out this other article from HubSpot. If you are looking for more SEO help, be sure to give us a call at 970-266-0703 and a specialist can let you know what they think is best for your business.

5 Office Outing Ideas

Fall is one of those seasons that everyone is excited about for the first week or so, but then find themselves already being sick of the cooler weather quickly. You might be noticing that in your office, people are losing a lot of motivation, they seem stressed, or they just look like they need a break. Looks like it is time to plan an office outing. Office events are a great time for those working in your company to get together, bond, release some stress, and hopefully become more motivated. Now, we get it. Planning these events can be stressful because not everyone agrees on what is fun. We came up with a list of 5 things your office can do to take that extra stress away from you! 5 ideas aren’t enough? We have an article from HubSpot with 22 more ideas for you and your office!

 

  1. Cook off– well, who doesn’t like food? This is a great way to make those in your office who don’t often work together be on a team. You get to know different people a little better and make something (hopefully) delicious! You can get creative and give an ingredient that they MUST use, like marshmallows or maple syrup, or you can make them create something within a food group (like make a type of ice cream! This idea is sure to keep everyone full of laughter and food!
  2. Karaoke night– Can’t imagine your office neighbor singing “it’s raining men”? Well maybe you don’t need to imagine, you can just watch! Karaoke bring people out of their shells and it’s a great way for people to get to know others in the office in new ways. You can give bonus points for best acts, funniest performances, best or worst singers and more.
  3. Escape Rooms– Have you heard about the new sensation yet? These rooms are used for office outings all the time, and there’s a big reason why-people love them! Spend some time trapped in a room with your coworkers (yikes!), solving puzzles, trying to get out. You can see new sides of people and test your creative thinking.
  4. Volunteer– Here’s an idea everyone can get behind-giving back. It is a great bonding experience for anything to give back and it’ll give the office time to come together and do something greater than themselves. You can create some great memories and create some good. Whether it’s working at a soup kitchen in the morning, or painting a fence for a neighbor, volunteering is a great way for offices to destress and bond.
  5. Office trivia– Think you know your office inside and out? Test your knowledge against your coworkers. This is a great game for laughs and could even just be a way to break up the day. You could put up a question on a white board every day and see who gets the most questions right.

Planning events can be stressful but hopefully this helps take that stress away! Keep your employees motivated and excited about working for you. A little but of fun and play goes a long way. For more ideas, check out this HupSpot article with more ideas by clicking here.

A Guide to Goals in Social Media Marketing Campaigns

Social media is ever growing. It provides multiple ways for people to stay connected to one another. With the ever-growing platforms, it is easy to see why companies want to join in. it allows them to connect with possible customers all around the globe. Social media can help businesses create strong brand images, stronger connections, and sometimes even a fan base. So the question always starts: how do I create a powerful social media marketing campaign that will reach my target audience? We came up with some goals to always keep in mind to set you on the right path.

  1. Improve Brand Awareness- When you come up with a great campaign, you want people to know about it. That’s why posting the campaign on different platforms is so important in social media marketing. You can increase your scope of reach by using different platforms. Once people find your campaign on one platform, they are more likely to seek you out on other platforms to try and get to know the business better. Which only helps you find more leads.

 

  1. Connect with your Audience– Social media is all about connecting. It is important to create these connections through your postings. Even if it just a “like” or a “share” of your post. People are talking to you and expressing that they are connecting with you. You can further this connection by finding ways to get people to connect with your brand as well from your posts. Coca-Cola did this with the “Share a Coke with…” campaign. Customers were able to connect with the product because the bottles had their names, or someone they knew and care about name on the bottle.

 

  1. Increase Website Traffic– People are known to having little patience and losing interest quickly, so if you have a chance to get more people to your site willingly, you need to take it. It’s good practice to having your URL in your bio of each platform. This gives customers an easy way to find your site and will help avoid any confusion that could irritate them.

Here’s just a couple of quick goals to keep in mind for your social media marketing campaigns. If you’re looking for more information on creating successful campaigns, you can reach out to us here at iPoint or read more from this article in HubSpot click here.

How to Create Impactful Sign-Up Forms

The name of the game is to take website visitors and change them to leads. It’s how you can make your business grow faster. Although as well all know-it’s really hard to make people put their information into these sign-up forms. One, people tend to be lazy and don’t feel like taking the time to do so, two, people don’t always like sharing their information, and three, people are often afraid of being inundated with emails or other things they don’t find useful (which can turn them away from your business). We wrote this blog to help you follow simple rules that will make people more willing to use your sign-ups forms and in turn create a bigger conversation ratio for your business.

Simplicity is King

Most people using sign-up forms know what they are getting into and they know how the forms work. You don’t need to bombard them with too much information otherwise people can become annoyed and just chose to not fill out the form. Avoid extra fields and unnecessary wording to boost your chances of conversions.

Avoid Two Columns (unless they’re related)

Going back to keeping things simple, it is best to just have one column forms. Extra columns can confuse readers and cause them to fill out the form incorrectly. If you’re a firm believer of the multiple column use, then be sure to make sure the columns relate, such as first name and then last name.

Get Rid of Distractions

Simple, simple, simple. Have we mentioned how important it is to keep things simple? Your sign-up forms are to do one thing: generate leads. You want to rid of extra ads, unnecessary wording or photos. Studies show that our attention spans are decreasing. You wouldn’t want another ad distracting your lead, stopping them from finishing filling out your form!

Don’t Make people fill out Information Twice

Technology can be your friend to make sure people don’t fill out their information more than once. Nothing annoys people more than when they must fill out the same information over and over again. They could get bored and just stop filling out the form and go to a competitor. Some form builders use progressive profiling which takes the information of one form a person filled out and can auto-fill that information into another form if the person wants to sign up for multiple forms. It keeps the experience positive and efficient, something leads will associate your business with.

 

We outlined just a few tips for you. If you’re looking for more information be sure to read up on this article done by HubSpot, click here.

If you are still looking for more help with creating forms for your site, be sure to reach out to us. We would love to give your more information and assist you in creating meaningful forms that help your business grow more leads.