Millennials and Local Listings Management: 3 Fast Facts

Millennials: the largest, loudest and most tech-savvy generation to date. Every industry is investing considerable marketing dollars in learning as much about America’s 22 – 36 year olds as possible, and it’s no wonder why. Here are three fast facts about the Millennial generation.

Fact 1: Millennials are powerful.

With over $1.3 trillion in buying power, Millennials have more spending influence than any other generation. They’re an even larger population than the Baby Boomers. Their influence on the economy will be huge once they reach prime spending years.

Fact 2: Millennials are connected.

They’re the most social generation to date. The average Millennial consumer spends 25 hours online weekly. Most spend at least 7 hours a day on social devices like smartphone, laptops, and tablets.

Fact 3: Millennials are reading online reviews.

This drive towards digital has affected the way Millennials shop. According to a study by BOXT, 80% of Millennials never purchase a product without reading online reviews first.

Millennials consider online reviews more credible than digital ads. They would rather buy a product recommended to them by a friend, family member, or stranger than one recommended by an ad. Most read at least six reviews before buying.

So, where are Millennials reading your company’s reviews before spending?

Social networks force businesses to communicate more authentically than on traditional review sites, which appeals to Millennial’s desire for relationship and connectivity.

This has caused a shift away from online review sites like Yelp and Angie’s List and toward apps like FourSquare, Facebook, and Instagram. These social networks provide Millennials the opportunity to vent their frustrations, share their excitement, and receive immediate feedback from friends on purchasing decisions.

Millennials have more money, provide more feedback, and establish more connections with companies than any generation to date. Are you doing everything possible to secure the best reviews for your products?

We can help.

Our Local Listings Management services provide proactive listing updates that monitor, analyze and re-optimize your business information.

By logging in to your personalized dashboard, you can make a custom review to email customers. This  can then be published directly online. Our Social Chatter tool gives you a summary of what people are mentioning about your business on social media outlets. Another useful feature shows you what images are being publicized by apps, maps, search engines, directories and social networks in connection with your business.

If your business is going to continue to thrive, you need to reach Millennial audiences. We can help you use business reviews to make this possible.

4 Easy Ways to Make Your Business More Sustainable

“Is my business sustainable?” Every smart businessperson has asked themselves this question. Whether evaluating the health of a financial plan, current hiring practices, or marketing goals, considering the long-term viability of current strategies empowers us to secure a brighter future for our businesses, our clients, and our employees.

Evaluating the environmental sustainability of our offices also allows us to secure a brighter future for our planet.

Here are four cost-effective ways to make your business more eco-friendly, and just in time for Earth Day!

#1: Encourage green commuting.

The average American spends 400 hours commuting to work every year, resulting in  $60 billion in fuel waste. Encourage employees to telecommute, use public transportation, bike, or carpool. Carpooling has been shown to save commuters money, foster positive work relationships, and has the potential to decrease traffic by up to 80%.

#2: Choose safer cleaning products.

American buildings consume 6 billion pounds of chemicals and 30 million trees worth of sanitary paper every year. Most cleaning products use petroleum, a limited and nonrenewable natural resource that leaves a significant carbon footprint. Brands like Method, Honest, Norwex, and NatureClean use non-toxic and all-natural ingredients to sanitize without harmful chemicals.

#3: Buy ethically-sourced coffee.

Most employees use coffee to fuel their work throughout the day. Few know that their cup of Arabica could be fueling human trafficking. Human rights violations and modern-day slavery are incredibly prevalent in the coffee and tea industry. Even major brands like Nestle admit that beans from slave labor often end up in their blends. Before purchasing coffee for the office, look beyond the Fairtrade label. Do your research. Make sure that products are 100% ethically sourced by adult workers laboring in humane conditions.

#4: Recycle your e-waste.

What is e-waste?

Electronic waste is any electronic device that is old, broken, or otherwise unusable. Beyond laptops and computers, E-waste includes televisions, DVD players, VCRs, stereos, cameras, tablets, and fax machines.

It takes 539 pounds of fossil fuels, 48 chemicals, and 1.5 tons of water to create just one computer. Only 12% of e-waste is ever recycled; most of the world’s unwanted electronics are piled up in landfills or burned, releasing toxic pollutants into the atmosphere.

Be intentional in recycling your office’s old tech. Recycling centers like IT Refresh offer responsible e-waste solutions for households, institutions, and commercial businesses large and small. Although e-waste recycling can cost money, local events like iPoint’s Flowers for Towers offer free electronic waste removal annually.

Choose business practices that are financially and environmentally sustainable. Making these four, simple changes will improve the health of your office and the health of our planet.