5th Annual Flowers for Towers

Is an old computer sitting in your garage collecting dust? Is your broken laptop moonlighting as a table coaster? We’ve got you covered this Earth Day weekend. iPoint is announcing our 5th annual Flowers for Towers.

What is Flowers for Towers?

We designed Flowers for Towers to empower our communities to properly dispose of toxic materials and better the environment.

Not only does Flowers for Towers prevent dangerous toxins from ending up in landfills, but it saves you money. Most local recyclers charge a minimum of $15 per laptop; we’re helping you protect the planet for free. We’ll even throw in a $5 gift card to the Fort Collins Nursery. Then you can better the local environment with flowers, trees, and vegetables.

Why should I recycle my e-waste?

It takes around 539 pounds of fossil fuels, 48 chemicals, and 1.5 tons of water to create just one computer. E-waste contains toxins like mercury that can seriously harm the environment, yet only 20% of the world’s laptops, cell phones, and towers are recycled.

Worldwide, we throw over 50 million metric tons of e-waste into landfills each year. That waste contributes to 70% of all toxic waste. By recycling your old computers, we can minimize our carbon footprint, preserving our planet for the next generation.

What was our impact last year?

Our goal is to recycle 100,000 pounds by 2020, and we are well on our way. Since 2014, we’ve collected over 54,000 pounds of e-waste.

What do you accept?

We accept PC’s, laptops and servers. We’ll even securely wipe your hard-drive. No one will be able to access your personal information. We do not accept monitors or printers.

Bring your old electronic equipment to iPoint Technologies April 20th – 21st from 10 am to 4 pm. We’ll help you unload your equipment, get you a free gift card, and even enter you into some fun raffles to win prizes. See you there!

6 Bits of Tech News You Might’ve Missed this Month

The technology industry innovates and changes at warp speeds. If you’re not subscribed to a dozen different tech  publications, can feel impossible to stay on top of the news. We’ve got your back. Here are Tech Trends biggest stories from the past 30 days’.

In Drone Tech: Drones are being used to fight wildlife extinction.

Australian researchers are using Unmanned Aerial Vehicles (UAVs) to calculate the numbers of endangered animals and aid in conservation efforts. Using drones to take photos of wildlife populations is quicker, easier, and more accurate than traditional counting methods. They also have minimal-to-no impact on the natural ecology, making drones a valuable asset in wildlife conservation.

In Entertainment: Samsung’s new chameleon TV.

Think your TV sticks out like an eyesore? Samsung’s got your back. A new feature, appropriately named “ambient mode”, enables the flat-screen to blend seamlessly into the wall when out of use. All you do is take a picture of the wall behind it, and then upload it to their app. With a single, thin chord for power, your guests won’t even notice it’s there.

In Social Media: Selfllery merges blockchain with likes.

The popularity of smartphones and free image-sharing sites like Instagram, Pinterest, and Unsplash have made it nearly impossible for photographers to turn content creation into income. Selfllery is trying to change that. Users can monetize their likes, comments, and other online interactions into cryptocurrency which can then be redeemed for Selfllery merchandise or professional-grade stock photos.

In Security: Amazon’s new home-security doorbell.

You’ve probably heard of Ring, the producer of high-tech video doorbells and surveillance systems that link to your phone for 24/7 security—or maybe you’ve just seen their humorous commercials featuring Shaquille O’Neill. Ring’s mission is to reduce crime in neighborhoods, thereby making communities safer for our families. Their goal may have just become easier to achieve. The tech startup of humble origins was just purchased by online shopping superpower Amazon, who hopes to utilize the tech to keep packages safe from theft and streamline delivery.

In Health and Fashion: The Apple Watch band that can detect potassium in your blood.

AliveCor’s KardiaBand connects stylishly to your Apple Watch, but that’s not all that it can do. The wristband can also detect potentially life-threatening levels of potassium, abnormal heart rhythm, and atrial fibrillation (AFib) with a small sensor that measures the electrical activity of the heart. While the wristband has yet to be cleared by the FDA, AliveCor’s most recent innovation provides intriguing insight into the future of fashionable, integrated medical care.

In Cryptocurrency: Bitcoin’s stock continues to fall.

Bitcoin‘s stock fell by another 7% this morning after Twitter announced a new ban on cryptocurrency ads. The digital currency giant allows individuals to make purchases online and 100% anonymously, raising concerns in some world governments about taxation and regulation. The digital currency’s value is down 42% year-to-date, valued at only $8,000 after starting off the year at $13,000.

Social Media Blues got you down? We can help!

Social media can be a fun way to interact with the local community and reach new consumers. With so many diverse platforms, the possibilities for how social media can enhance your business are nearly endless.

Creating a social media platform for your business can be a daunting task. What platforms should you use? How do you post on each platform? What content should you post? This is just the beginning of the long list of questions many business owners ponder before making the decision to start using social media for their business. Lucky for you, iPoint is here to help!

We start off with a social media consultation. This allows us to understand your needs, wants, and answer any questions you might have. We’ll then discuss which platforms would benefit you and how to get started. Our professionals know the ins-and-outs of social media platforms and are ready to teach you how to use social networking to boost sales and improve CRM. We can also go over relevant content so you know what to post to reach maximum brand exposure and gain plenty of followers.

Here are four tips from our social media strategists on how to enhance your social media usage:

Pick the right platforms for your business.

You don’t need an account on every social media platform. That’s overwhelming and can be a waste of time. Figure out what platforms your consumers use and focus on just two or three. That way, your time can be effectively utilized in creating strong and unique content for your target market.

Time your postings.

There are prime postings for every social media platform. Sharing content when your audience is most likely to be online increases likes and engagement.

Amplify your most vocal supporters.

It’s important to showcase those who follow you on social media and like or comment on your posts. Comment back. Offer special deals. This allows your business to seem more personal and builds relationships with consumers.

Be unique.

Your business is one of a kind. Your social media should show that. Consumers want to have a personalized experience. Showcasing what makes your business unique and fun allows your audience to better understand your brand personality.

You’re Losing 95% of Web Traffic: Here’s Why

You’ve updated your website with an incredible WordPress theme, written killer copy to highlight your brand’s story, and spent hours curating original content—all with the help of a professional web designer.

There’s only one problem: you’re not getting any traffic. No one is visiting your website, there are very few clicks on your services, and you’re not seeing the ROI you hoped for when you signed up for web hosting services.

Wondering why?

Only 5% of web users check the second page of results when searching for a product or service. If you don’t have first-page rankings, your website is invisible to 95% of potential customers. Even worse, the first search result earns 33% of all views: if you’re not in the top three search results, you’re losing 60% of web traffic. This means less visits to your site and less profit for your company.

So how can your site—whether representing major brand or a small business—gain first-page rankings?

Search engine optimization.

Search Engine Optimization (SEO) is the process of connecting clients’ search terms with your website. When people type these keywords and phrases into major search engines like Google or Bing, your business’ website shows up at the top of search results.

SEO is affordable, effective, and vital in an increasingly competitive and web-driven marketplace. If you’re not maximizing your online presence, potential clients will find your competitors as your website disappears into millions of search results.

Not sure where to start? We can help.

At iPoint, we offer specialized SEO services so business owners don’t need to stress and wonder if their webpage is on the first page of results. Our specialists know what keywords and phrases are relevant to consumers. Combine that with our white hat optimization techniques, and your business with experience increased web traffic and significant ROI.

We understand that your SEO campaign should be just as unique as your business. After developing a thorough understanding of your brand’s specific needs, we’ll create the SEO package that’s right for you. Call today at (970) 266- 0703 to or visit us online for a free consultation. We can’t wait to earn first-page rankings for your website.

3 Must-See Local Attractions to Jumpstart Your Spring

The mad dash of the winter holidays is officially over. This might mean that you’re finally taking a deep breath after spending the last three months decorating, redecorating, and entertaining. Maybe you’re already gearing up for spring cleaning and this weekend’s Daylight-Savings Time. (Pro-Tip: be sure to spring your clocks forward this Saturday!)

Whatever your March plans, you’ll find the iPoint Team soaking up the sun and enjoying these 3 fun local attractions:

#1: Lucky Joe’s St. Patrick’s Day Parade and Old Town Irish Party

Hosted by Wilbur’s Total Beverage, downtown Fort Collins’ annual Parade and Irish Party are the perfect way to spend your St. Patrick’s Day weekend. Start your morning with family-friendly fun as you watch dancers, bands, and floats parade down N. College Ave. Then, finish off your afternoon enjoying a “green beer garden” and live music.

#2: Fort Fun

What better way to enjoy the beautiful weather than playing mini golf, racing Go Karts, and riding in bumper boats? Challenge friends and family to a friendly game of laser tag or fly down their Giant Slide. No matter what you like to do to enjoy the weekend with family, Fort Fun has got you covered.

#3: Counting down the days until Ripe Tomatoes’ Wood Fired Pizza opens

Spring is in the air—and so is the smell of authentic Italian pizza. If you like pizza—And who doesn’t like pizza? —you’ll love Ripe Tomatoes. This mobile pizzeria uses locally-sourced non-GMO ingredients to dish up some of the best pies in Northern Colorado. If you need us, we’ll be counting down the days until they reopen their woodfire pizza ovens for the 2018 season.

The weather is warming up, and there are so many great ways to spend your sunny days. Fort Collins has endless exciting activities to offer, from green beer and Irish fun to Go Kart racing and oven-fired pizza. If you see any of the iPoint Team soaking up the sun at Fort Fun, feel free to challenge us to a game of laser tag, and if you catch us at Ripe Tomatoes . . . buy us a slice. We hope to see you around!