Protect Your Profits: Small Business’ Biggest Security Threats

Cyber-attacks cost businesses in the U.S more than 400 billion dollars every year. However, when surveyed, only 2% of small business owners view a possible security threat as a serious concern. Although many view network security as a minor issue– after all, what hacker would go after a small business?– small businesses are often the target of a majority of security attacks. In fact, small businesses were the target of 61% of breaches in 2017 – a dramatic increase from 2016. Keep your business’ profits safe: here are the 3 biggest security threats small businesses could face in 2018.

#1: Email Phishing Scams

“Phishing” refers to any attempt to get a company or individual to share critical security information. In 2017, 1 out of every 131 emails were phishing scams. These illegitimate messages can be incredibly sophisticated and difficult to identify. Often disguised as belonging to reputable businesses or clients, they often mimic the style and wording of a professional email.

#2: Cyber-crime Syndicates

Gone are the days when hackers were college-aged guys with high-power computers stealing IP addresses. Today, cyber-crime is a multi-billion dollar industry. Closely related to money laundering, organized crime and human trafficking, cyber-crime has evolved into an international network of legitimate businesses with hourly employees, HR managers and paying clients, functioning in a similar fashion as any other business. Their singular purpose: to spread malware and steal– then resell– your confidential information.

#3: Ransomware

In ransomware scams, cyber-criminals infect a computer or network, steal data and then demand payment for its return. Hackers typically do not return personal information– even after business owners have paid exorbitant fees– and can leave a permanent virus on your computer or network. Ransomware payments cost businesses $75 billion last year alone.

So, how can you protect your business from crippling network attacks, persistent viruses and expensive recovery fees? You can make sure passwords are complex and different for every account you operate, invest in data breach security and hire network security professionals like iPoint Tech to back up your data and protect your profits. We provide routine network backups, virus protection and can even better the health of your current system.

5 Reasons Why You Should Choose WordPress

Wix, Weebly, Webvanta, WordPress . . . The list of possible website builders goes on—and makes a great tongue-twister!

Search “best web builder” online, and you’ll get a million different opinions from 10 million different sources. With all the industry noise surrounding web design software, it can seem impossible to decide what platform best fits your business.

At iPoint, we believe that WordPress web design is the best option for businesses of all shapes and sizes. From the small travel blog to the big-name media company, WordPress software has proven to be flexible, affordable and effective for every industry.

No time for research? No problem. We’ve made a quick list of the top 5 reasons that you should choose WordPress for your business.

#1: The biggest brands in the world trust WordPress

Big-name brands like Forbes Magazine, the National Football League (NFL), LinkedIn, and Coca-Cola all trust WordPress to communicate their brand messages with consumers. A stunning 25% of all websites in existence function using WordPress: that’s over 75 million sites.

#2: WordPress is the best for SEO

WordPress software supports proper HTML markups, has SEO-approved permalinks and makes creating targeted content—including titles and headings—easier than ever. It also supports dozens of SEO plug-ins for individual use.

#3: WordPress balances high-quality design with a budget-friendly price-tag

Are you worried that over-spending on a website will negatively affect your 2018 budget? Maybe you already have a website, but it’s not meeting your expectations for quality? WordPress is the perfect solution for anyone looking to present a high-quality brand image while remaining cost-effective.

#4: WordPress is incredibly flexible

WordPress might have once been used almost-exclusively for blogs, but today it powers businesses of every size and style. Choose from one of hundreds of their ready-made themes, or hire a professional web design company to create a custom design that will connect with your customers and meet your unique needs.

#5: iPoint can help you use WordPress effectively

We’re here to come alongside you at every step in your web design journey. From a complete redesign to web hosting services, we can help you reach more clients and increase ROI. Check out our complete web design portfolio to see how we’ve helped businesses like yours maximize profits!

5 Incredible Ways that Drones are Taking Off

Drone technology is really taking off (pun intended). New technology has expanded the horizons of what these once-simple flying machines can accomplish, and business prioritizing growth are learning to incorporate this valuable new technology. In 2018, we’ll see Unmanned Aerial Vehicle (UAV) conquer new and exciting feats in industry and tech. From big-name Hollywood to rural Nebraska, here are the top five industries that drones will impact in 2018.

#1: Natural disaster response

More and more insurance companies are partnering with drone businesses to assess structural damage in the wake of devastating hurricanes like Irma, Jose and Maria. Drones are safer, faster and more accurate than the traditional methods, providing additional detail and precision.

#2: Security

The 2018 Winter Olympics kicked off last week in Pyeongchang, South Korea. This celebration of human athleticism has also become a celebration of modern technology. If you look to the skies, you’ll see drones flying overhead to monitor the Olympic airspace. Their use isn’t limited to protecting ice skaters and skiers; drones are being utilized to bolster security by police departments, government agencies and even private home-security systems.

#3: Agriculture

In the future, up to 70% of drone usage could be in agriculture. Unmanned aircrafts give farmers a bird’s-eye view of their land, enabling more efficient irrigation and planting practices. It also saves time; instead of wading miles through their crops, landowners can hire an agency to survey the land with a drone.

#4: Entertainment

Remember the flying car scene in Harry Potter? The epic car chases in Fast and Furious 6? The opening sequence of Skyfall? All drone shots. Drones give audiences the feeling of flying and capture scenic images with detail that was once impossible. Innovations in drone technology—and a subsequent drop in price—have made it possible for smaller studios to secure incredible shots as easily as big-name production companies.

#5: Construction

Drone usage in construction comes with several unique advantages. Flyovers make 3D modeling, progress monitoring and orthomosaic imaging possible with remarkable ease. This information can increase productivity, speed up construction time and decrease workplace injuries.

Security. Agriculture. Entertainment. Drone usage is expected to skyrocket in the next few years, and AirPoint is ahead of the curve servicing Northern Colorado’s needs. Whether you need an UAV for one of the industries mentioned above or for something else entirely, we can help!