Why Is Search Engine Optimization Necessary For Your Website?

local search

Keyword concept word cloud background

Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or un-paid (organic) search results.   In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.  Search engine optimization services are designed to improve traffic to your website, resulting in greater customer exposure and, therefore, more revenue for your business.

Although there are billions of websites online, the average consumer won’t look beyond the first few pages of a Google or Bing search.  In order to fight to the top of the standings, companies must utilize SEO and understand how to market their website effectively.  Once this has been accomplished, the benefits of optimization can be reaped in a variety of ways:

  • Increased Visibility: SEO can drastically increase the number of visitors to your website.  By selecting keywords and phrases that relate to your website content, prospective clients are able to find your site quickly and efficiently through search engines.  Traditional marketing required the marketer to search for clients, but with SEO the customers search for the company- thereby saving you valuable time and money.


  • Cost Effective: Compared to other marketing techniques, SEO last longer and costs less than pay-per-click advertising.  Long-term exposure is guaranteed for minimal capital- much less than television or print ads.


  • High ROI: The high visibility and conversion rates that SEO provides allow for high returns on your investment.  Generally, companies using optimization see a hefty increase in sales soon after they start.  Profitable returns are expected with every investment, and SEO is no exception.


  • Targeted Traffic: SEO drives targeted traffic to your website because the client knows exactly what they are looking for.  Even if a customer is unfamiliar with your company, optimization can find your target clients and direct them to your website, fascilitating the business process on both ends.


  • Measureable Results: It is often difficult to analyze the effectiveness of an advertising campaign, but with SEO the results are quantifiable.  Google Analytics and Alexa are tools designed to show the performance of your website (traffic, new visitors, time on site, keyword searches, etc.) and can show you how it is performing over time.  Important search engine optimization data such as conversion rates and organic traffic can be portrayed as colorful charts and graphs, making the data easy to comprehend.


If your company wants to contend in today’s ever-competitive online world, SEO is necessary to get you to the top of the search pages.  The benefits included with optimization are definitely worth the price, as the most successful companies have seen significant profit increases from these services. We provide SEO for law firms, doctors, plumbers, dentists, contractors, and virtually all other types of local businesses.

Why Choose Network Monitoring?


Running a business can be difficult enough without the disruption of a failing network system. Poor IT maintenance can result in lost security, performance and availability issues. Businesses need network monitoring to ensure that the moment an emergency happens, or as systems begin to start failing, an IT professional can take care of those problems immediately.

Network monitoring uses a system to monitor a computer network in order to catch slow or failing components, performance, outages and usage of the network. The system then notifies the network administrator of these things so that the administrator can take care of them as soon as possible. A well performing IT system reduces large and unexpected expenses, maximizes productivity of employees, and ensures that businesses networks run the way that they should.

Network monitoring typically includes:

  • Email
  • Servers
  • Automatic application backup
  • Low disk space notification
  • Virus detection

The Benefits of Network Monitoring include:

Reduced Downtime

The automatic alerts associated with network monitoring will allow an IT professional to be alerted of a problem immediately, and can start working on the problem before it becomes irreversible. Network monitoring occurs around the clock, so even after hours issues can be resolved with minimal inactivity, which will inherently reduce downtime.

Improved Network Performance

Long before issues occur, IT professionals will be signaled when small errors occur and fix them before the small errors become big problems, resulting in an improved network performance.

Asset and Inventory Management

This overall efficiency technique allows the network administrator to track and compile inventory of the companies IT assets.

Businesses never want to have to deal with the headache of system failure. Unfortunately, however, system outages happen. Network monitoring ensures the decrease of unwanted downtime, improved network performance and asset and inventory management through the support of an IT professional and gives businesses the support they need to be successful.