7 Local Search Marketing Tips for Colorado

Search marketing Fort Collins SEO

The Internet provides companies with opportunities to reach customers on a global scale, but not all firms are interested in pursing business internationally.  Companies that simply wish to dominate their hometown markets should hire a Fort Collins SEO company.  Search marketing can drive foot traffic to your local business and place you in the search results when locals look for your products/services.

Here are 7 simple search marketing tips designed to help you take control of your turf:

1. Get Online Listings In Local DirectoriesSearch for local online directories that offer business listings and linking opportunities. This enables local customers to find your business with ease. EMarketingMatador has an extensive list consisting of 38 local business directories that are either free or require a fee to be listed in.

2. Add Location Modifiers To Your KeywordsHalf of all Internet searches have a location attached to the query. By localizing your keywords, your business can show up any time a local consumer searches for the products/services you offer.  For instance, if you own a pet shop in Fort Collins, you would want to use keywords such as “pet shops Fort Collins”- any keyword with your location included can increase local foot traffic and future sales for your business.

3. Get Your Customers To Review YouThe most common way clients evaluate a business is by reading reviews from other customers.  Therefore, allowing customers to review your business/services is a great way to increase word-of-mouth about your company; and WOM is exceptionally important for local businesses to become and remain successful.  There are multiple different local directories which allow customers to submit reviews for businesses of all types.  While enticing customers for positive reviews violates the rules of these websites, allowing customers to leave positive (and negative) reviews is beneficial to the customer, the business, and potential clients in the future.

4. Place A Mailing Address On Your WebsiteFailing to provide a mailing address on your website is simply a missed opportunity.  A physical address helps search engines to identify your location so that they can display your website in relevant local searches.  It also reinforces your location to the consumer viewing the site.  If possible, place a mailing address in a discreet location on every page of your website.  Include it on your contact page at the very least.

5. Claim Your Map Listings In The Search EnginesBe sure to build your profiles in Google Places, Bing Local, and Yahoo! Local (Yahoo and Bing local listings are now one in the same) in order to claim your map listing. Enhance your listings further with the addition of photos, videos and descriptions (don’t forget to tag them with the appropriate keywords).

6. Create Landing Pages For Each Location You Serve Some companies offer their products and services to a variety of surrounding locations.  Landing pages allow for the customization of pages geared specifically for each area.  For example, if you are a commercial real estate agent in Fort Collins, you could create landing pages for Loveland, Longmont, Greeley, Cheyenne, etc.  These pages enhance your local presence and allow you to target more keywords.

7. Geo-Target Your PPC AdsGeo-targeting your Pay-Per-Click (PPC) campaign allows your advertisements to show up only when locals are conducting a search.  Your ads will target people with IP addresses in your service area and consumers searching with location-modified keywords.  SEOMoz has a well written article containing tips for Geo-targeting a PPC campaign.

I – Remote: Stories From the Battlefield

i-remote backup

Computers are wrought with problems. The Internet causes even more issue with the malware and spyware that hacks into our systems and transfers viruses. In this information age, data is king! Data is the essential component that allows businesses to function property. And these days, businesses really cannot afford to lose their data. Even still, there are business out there that do not back up this important data.

A lot of us tend to operate under the assumption that “it won’t happen to me”. Similar to identity theft, we will continue to be under the assumption that it won’t happen to me, until that fateful day when “it” happens. Here are a few stories to help you understand the importance of remote backup:

Fire, Flood, Theft

A few iPoint clients have had some unfortunate events happen to them in their businesses. We knew one client whose building burned down, another whose office flooded and one who had a thief come into the office to steal their hard drive. In all of these cases, they were backing up their information on an external hard drive, but that wasn’t enough. That is why it is important to take the information off site.

Is Your Backup Working?

Many business owners tell me that they are taking all proper precautions when it comes to backup. They tell me that they are backing up on an external drive and they are backing up on a cloud based application. Then I ask if they are checking to make sure that their data is actually being backed up on the cloud? To that, many say no. It is true that cloud based applications can back up your information, but you need to monitor them to make sure that they are actually backing things up.

Benefits of using iPoint for Remote Backup

Using iPoint to do your remote backup is a great way to back up the most important data that is vital to your businesses operation. Unlike the cloud based system, iPoint continually monitors the backup for you so that you can rest easy knowing that your information is being backed up. Additionally, if your system crashes, or you are a victim to fire, flood, theft or failure of another type, iPoint will download your important information onto a USB stick and drive the data to your location. We can usually do this within a matter of hours, when many other companies take days (if not weeks) to complete this task.

As your mom always said, It’s better to be safe than sorry. Let iPoint help you to make sure that you’ve got your data backed up!

7 Reasons to Use Professional Web Developers

Fort Collins Website Design Company ensures your website is built by professional web developersA website can drive a great deal of business for your company. However, it can also turn away many prospects if it is poorly designed. When searching for a product or service online, most consumers will judge a company’s performance based off their first few glances at their website. In order to retain these potential clients, it is vitally important for your business to develop a professionally designed website that engages its visitors. Listed below are 7 reasons why your business needs to pursue professional web development.

1. More exposure through CSS Galleries

You can submit your website to galleries around the web which will be placed in front of audiences you may not have even considered. This can provide you with more site traffic and potential clients, without ever putting any effort in yourself.

2. First Impressions

As stated earlier, first impressions can make or break companies. Almost always, a website that appears professional and clean will attract much more of an audience opposed to general-template or homemade website creations.

3. Highlight Your Expertise

IT companies such as iPoint can do amazing things with websites. Let your professional web developers know what excel in, and they will bring attention to those aspects on your site. This will highlight your specific skill set, and differentiate your website from others that simply describe products and services to their audience.

4. Great Design = Higher Sales

Websites that are visually appealing are attractive to consumers. Think of your experience with browsing the web. Generally, those which are aesthetically pleasing and enjoyable to work with retain potential customers for longer periods of time. Further, the longer an individual spends on a particular website, the more likely they are to purchase that website’s goods or services.

5. Cross Browser Compatibility

With so many web browsers available today (Firefox, Internet Explorer, Opera, Safari, Chrome, etc.) it is necessary that your website is compatible with them all. A problem loading a page or the entire site on one computer could potentially be a missed sale, so ensure that your professional web developers make your website visible across all applications.

6. Reduce Maintenance Time

By utilizing a professional IT firm to handle your site design, you free up a lot of your own time to focus on your own business. Nobody wants to spend hours fiddling with HTML code or figuring out how to update a post in WordPress. Let the IT professionals handle your inquiries and updates so that you can get back to what’s really important- your business.

7. Increased Search Engine Visibility

The benefits of a professional web design also trickle into your search engine rankings and visibility. For instance, a professional web designer will ensure the code markup is clean and ideal for the spiders which crawl your page. The other increase of search visibility comes from all of those links and the added exposure your website design gets across the web – design blogs regularly feature the awesome designs they find across the web and the new clients you bring in will feature a link back to your site at the bottom of their site, increasing your back links and overall search ranking.