Google + Transfer

  google plus transfer tips

Google has continually been a great resource for businesses. In recent years, Google + has grown as an internet reference guide for all businesses. Businesses can, and should, utilize their opportunity for a free listing on Google in order to maximize internet visibility in search results.

However, with so many Google applications, the Google + reference guide had become convoluted. It was very unclear about where businesses needed to be listed, and how the business would appear on the various applications: Google Places, Google Maps, Google Local and, finally, Google Plus.

With so many options, business owners found themselves working to place themselves on Google Maps, only to find out later that they had a completely separate, but nearly the same listing, on Google Plus.

After years of frustration, Google announced earlier this year that they were in the process of transferring the bulk of these applications into one business page, Google + Brand page.

What are the Benefits?

The transfer allows business that are location-based who initially created a brand page instead of a local page to transfer the features of their local page onto their current brand page. All of the reviews, address information, verification and the Map pin will relocate onto the brand page.

Just To Be Clear:

This relocation isn’t considered a merger of the two pages, it is the transfer of established local data from a current (and verified) local page to a Brand page. The outcome of which is a verified Local Page.

What Stays the Same?

The posts, followers and circles from the current Brand page will continue to stay as they were. Additionally, the settings that are already established on the Local page will be intact.

How To Make The Transfer:

  1. Verify Local Page
  2. Go to Page settings for your Local Page – Scroll to Profile
  3. At bottom of profile, scroll to: This page is connected to Google Maps – Connect to different page
  4. Select Connect To A Different Page – Confirm

What Do You Think?

Doing the transfer will help business owners to utilize a much easier to use, faster response time and logical application. For those of you who’ve done it, what do you think? Does it make the management easier of your Google + account?

The Scope of Capabilities for Web Applications

  database

What is a web application?

A web application is any kind of application that uses a remote server to deliver information through the Internet to a browser. Applications can be as minimal as a community message board, or as complicated as a spreadsheet.

What are the benefits of a web application?

Web applications are a fantastic way for a business to take advantage of technology to improve employee productivity and efficiency. It gives users the opportunity to access their businesses information and data from anywhere in the world and at any time of day. It is an opportunity for a business owner to save time and money, as well as being able to improve the interconnectivity with consumers and business partners.

A web application can be used in a variety of different industries and job roles. For instance, an administrator can use a web application to work from any location, or a sales representative can access client information no matter what time of day.

Web applications are easy to use and can manage many different parts of your business. Let iPoint develop your business a customized web application that helps your business manage content or perform an e-commerce function.

Simple Web Applications:

A simple web application can be a function that is as simple as Google Calendar. Google Calendar lets users be able to quickly create events, such as “Client Meeting, 9 am, 123 Main Street”, and then the application puts it into your calendar.

The best part of this simple application is the straight forward way that it helps users to be able to organize their schedule, and calendar sharing.  Additionally, you can create different calendars to share with different people, e.g. kid’s calendar vs. business calendar. You can look at both the kid’s calendar and the business calendar at the same time, or you can unclick kid’s calendar to focus on your business calendar.

This simple web application helps the end users to save time by allowing many calendars to be shared by different people, allows for easy use of a virtual calendar that can be accessed anywhere and gives users the ability to schedule reoccurring appointments.

Complex Web Applications:

A complex web application can manage content for a large chunk of a business. A great example of this is the web application called Basecamp. Basecamp is a project management tool that helps users manage multiple projects at once, with to-do lists, file sharing capability, messaging, calendars and time tracking.

Using Basecamp allows users to be able to manage their time, tasks and projects in an organized way, making life a lot easier for someone who runs a business with multiple projects, multiple people and location variance.  The ease of use of this application makes it an accessible tool for everyone in the work place. It is a simple, fast and scalable service application that just makes project management more manageable.

If it sounds like a web application might improve the quality of your business, please give us a call 970-266-0703.

Is Your Website Up to Date? Web Trends for 2015

web design technology trends for 2015Just as new car manufacturers roll out improved models and features every year, so does the website industry. Today, we can see an obvious push towards website functionality for mobile devices, as well as a general shift in content philosophy. As 2015 rapidly approaches, you will surely notice a variety of new trends implemented across the web. Alternatively, if you are thinking of building a website, or making changes to your existing site, here are some things to consider:

Responsive And Mobile Friendly:

It may be obvious, but it is more important than ever to ensure that your website is built with responsive design. Responsive design allows the site’s structure to be reformatted to fit the screen of whatever device the user is viewing from (PC, tablet, smartphone). This is especially crucial when you consider the fact that Americans now use smartphones and tablets to access the internet more than PCs – 55% vs. 45%, respectively, as of data reported in February of this year.

Infinite Scrolling:

This piggy-backs the responsive design trend. It helps solve the problem of where to go when a user has reached the end of an article, and has already proved an effective technique with mobile devices. The idea is that a new article or story is presented when the user finishes analyzing the original piece, increasing the likelihood that they continue to read additional articles and, ultimately, spend more time on your site. For websites with a lot of content, such as social media platforms, this will be a trend that will likely be adapted across the board.

Sliders Out – Heroes In:

Large hero areas are now beginning to ‘take-over’ homepage themes, replacing many existing image sliders. Hero areas are better described as images that occupy most of the page and/or introduce a topic or theme with little or no text. They are slowly being adapted as attention grabbers, and are pushing website themes toward a more simple and straightforward philosophy.

Simplified Website Themes:

Historically, content used to be king when it came to websites. Next came the age of extravagant visuals, colors, and fonts. In 2015, expect to see a shift backwards – to a simple, more tiled layout of websites. Copy is being reduced and replaced with striking visuals and videos, such as the large hero areas mentioned above. These new trends for 2015 seem to be more functional versus flashy. Users are are simply finding it easier to work with simplified content structures, and developers are responding to the that preference.

Contact iPoint if you are interested in keeping your website up-to-date, competitive and visually appealing.