Advantages and Disadvantages of Remote Backup

data_backupLocal Backup

This is the process of backing up all of your important files locally on devices such as external harddrives, CD’s, or flash drives.

All of these types of storage are very portable. You can take it with you if you ever move or travel.
The files are also easily retrievable. All you have to do is plug it in and run the backup program. This makes the process quick and easy.

Local backup is much more vulnerable to events like fires and floods. Most people that choose local backups instead of remote store their files close to their original computer. If a disaster occurred, it is likely that both sources would be lost.
It is also possible to lose the backup files. It is very easy to store something and then forget where it was stored.
It is also a concern that older sources of data backup can become obsolete with advances in technology. It could cause problems if your data was stored on a certain device that stopped being supported by future computers.

Remote Backup

Also frequently known as cloud backup, this is the process of storing and retrieving files at a separate site.

This type of data backup is much more secure than storing at home. It is not susceptible to the unforeseen events like fires or floods like with local. Whatever happens at your workplace, your files will be secure.
Remote backup also ensure security by encrypting your flies, usually with 128-448 bit encryption. So even if you are sending your files over an unsecured network, you can ensure that your files will stay secure.
Most data backup providers also keep a list of version of your files, in case you ever need an older version.

The main concern about remote backup is the transfer speed. Even if the files are being sent over a high-speed connection, things like upload limitations set by internet providers or firewalls can slow the speed considerably.
Another concern is that the business that stores your information could go out of business or be bought by another company. During this time, there is potential that access to your information could be more difficult.

What is Heartbleed and Should You Be Worried About It?

heartbleedUnless you have been living under a rock for the last week and a half, you have probably heard about Heartbleed. In case you don’t know what Heartbleed is, it is not a virus or attack like many people think it is. Heartbleed is essentially a bug that was discovered that took advantage of the way data is stored in computer memory. It allowed anyone to collect strings of information, which can include security information like usernames, passwords, security questions, even traffic data. XKCD has a great comic visualizing how the Heartbleed bug works.

Why this is a serious problem?

There have been many bugs and viruses that make national headlines over the years. Heartbleed is so significant because it affects OpenSSL which about two-thirds of the internet runs on.  This means that almost ten thousands sites were compromised, including large sites like Yahoo. If you used a site that had this compromise, anyone could have gained access to your personal information. Mobile apps have also been affected as well.

If you find out that your favorite site is at risk, changing your password immediately might not be enough. Until the website patches the problem, your new password will also be at risk. While a patch has been made available, the security gap was open for almost two years. Mashable has a list of sites that you will want to change your password for right now.

Overall, Heartbleed was a significant security hole. In fact, it was probably the largest internet security lapse so far. It was very widespread and it is likely that almost everybody had some account linked to a compromised site. This is why it is imperative that you change your passwords on all affected sites after they patched their server.

Five Reasons to Regularly Update Your Website

updateImprove your SEO

Most major search engines will “crawl” the internet, meaning they regularly monitor websites, checking for updates. The more regularly that websites are updated, the higher they get posted on search results. Regularly updating your website is a great, free, method to boost your SEO.

New content encourages other websites to link to your site

Other bloggers and websites are constantly looking out for good content to link to. This not only improves their SEO results but theirs as well. Building backlinks really helps drive new people to your website.

New content for readers

SEO rankings are not the only reason to update your website. New content provides a reason for readers to regularly visit your site. There are many different ways to create content for your website. One tried and true option is creating a blog that you update weekly. You can monitor which posts get the most attention and then create more similar posts. You can also cross link related articles to make them easier to find. All of this content will help ensure that your readers do not get bored.

New content helps expand marketing efforts.

In addition to providing content, tools like blogs and RSS feeds are a great way to further spread your marking messages. You can immediately spread news and content to a wide range of people. Keeping up-to-date content can significantly open up a wide range of promotional possibilities.

Offer information more frequently than your competitors

The web is a big place with a lot of sites all vying for attention.  Consistently updating your website is a great way to stay ahead of your competition in this regard. Maintaining an up-to-date website is very welcoming to visitors. If your website looks like is hasn’t been updated in a long time, people are more likely to click away. Stay ahead of your competition and provide something that they do not, content.


SEO Myths

SEO-Myths1Happy April Everyone!

April 1 was just this last Tuesday, hopefully you had some fun. While it can be fun to play small pranks on friends and coworkers, or even have them played on you, you definitely don’t want to fall for these SEO myths. Read on to learn what common misconceptions people have about SEO.


Small businesses don’t need SEO

This one could almost not be farther from the truth. One of the troubles that small businesses run into is how to be found. It’s not a big issue if you open a small shop in a small town because everyone can see you. But if you want to put your business on the internet, it’s a different story. Your small store is now swimming with the giants and you need a way to be seen. This is why SEO is so important for small businesses.


If you have neglected doing SEO you are too far behind.

It is never too late to start doing SEO, especially for smaller businesses. It’s true that it takes time to build a successful SEO campaign. However, the sooner you start taking action, the sooner you will start to see your business at the top of searches.


SEO takes too much time or is too hard to understand.

There are many great tools on the internet to help you get the hang of SEO. WordPress , for example, lets you install plugins such as Yoast that give you basic tools to get started. If you still feel intimidated, or just don’t feel like diving headfirst into SEO, iPoint offers great SEO services and can explain everything to you in terms that you can understand.


Paid Search helps increase SEO rankings

This is one of the oldest myths that people still hold onto. It’s easy to think that if you pay Google for ads, they will increase your rank on their searches. However, there has never been any evidence that this actually is the case. The thousands of companies that have paid Google or Yahoo or Bing for paid searches have never claimed that it has helped increase their SEO rankings. Don’t be fooled to think you have to pay to increase your ranks. This myth is just pure superstition.


SEO is too expensive.

The cheapest way to accomplish SEO is to do it yourself. It’s cheap, you can get it done in just a few hours a month. It’s true that some businesses can charge you an arm and a leg for SEO services. iPoint doesn’t do that though. We offer comprehensive and affordable SEO services targeted toward small to medium sized businesses. Check out our SEO page, or give us a call, to learn more.