Project Spotlight: Choice City Homes

choice2iPoint recently completed a complete website project for Fort Collins Realtor Choice City Homes.  If you happen to live in the Northern Colorado region, then you already know how competitive the real estate market can be.  Our team was ready for the challenge of making this company one of the best-known in the area.

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Along with hosting the website, iPoint developed a completely customized site that provides detailed property listings, a searchable database, dynamic blog and comprehensive Fort Collins information.  We also are performing search engine optimization for Choice City Homes.  Within one month, this brand new site has seen over 50 visitors and will continue to achieve higher web presence in the following weeks.

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Not a single web project exists that iPoint can’t handle.  Whether your business is real estate, wave attenuation systems or anything in-between; our dedicated staff is available to provide comprehensive web solutions for your business.  Check out the screenshot below of Choice City’s new website, or click here: visit the best Fort Collins Real Estate site in town.  Want a website like this one?  Contact our web department today to get started developing your very own, customized site.

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Differences Between Microformat and Microdata

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The process of writing HTML has been around since the beginning of the World Wide Web.  Microformatting is the historical go-to when writing code, however there are new and more complex methods emerging which deserve some attention.  This is a topic of great controversy, as web developers world wide are concerned that the public will  write code in two different ways that achieve the same effect, but that are incompatible with each other.  Let’s first look at the two methods:

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This is the original, and least-complex format method.  It attempts to re-use existing HTML tags to portray meta information and other attributes in website pages.  Automated processing is difficult with this format because the microformating tags originally used to display information do not actually describe what it means.  This form of coding can bridge the gap by including semantics (Microdata) which allow for more complicated methods of automated processing.

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This is a slightly more advanced method which has capabilities that differ from microformatting.  In other words, it is used to incorporate semantics into existing microformat content on web pages.   Search engines such as Google and other web indexing systems can effortlessly extract and analyze microdata to provide the user a much richer browsing experience through more relevant results.  It attempts to provide an easier way to annotate HTML elements with machine-readable tags.  Search engines are in favor of using this method as they continue to develop and provide improved and richer data to the consumer.

So, one question remains.  Which format is more relevant in today’s HTML world?  While most websites still use microformats as a basis, there has been a strong push to now incorporate microdata for better indexing and more complex data on sites.  I believe that is important to incorporate both of these elements to your website.  Microdata is not going away anytime soon, so it is best to remain ahead of the curve before the next coding method is adopted.

Below is an example of these two coding methods.  Notice that while they appear similar, the ID codes for microdata provide richer data and more options for diversification:

Microformat EX:

  1. <dl class=”vcard”>
  2.    <dt class=”fn”><a href=”” class=”url”>Hans Broman</a></dt>
  3.    <dd class=”title”>SEO Strategist</dd>
  4.    <dd class=”adr”><span class=”locality”>Fort Collins</span>, <abbr title=”Colorado” class=”region”>CO</abbr> <span class=”postal-code”>80525</span></dd>
  5. </dl>

 Microdata EX:

  1. <d1 itemscope itemtype=””>
  2.   <dt itemprop=”name”><a href=”” itemprop=”url”>Hans Broman</a></dt>
  3.   <dd itemprop=”title”>SEO Strategist</dd>
  4.   <dd itemprop=”address” itemscope itemtype=””><span itemprop=”locality”>Fort COllins</span>, <abbr title=”Colorado” itemprop=”region”>CO</abbr> <span itemprop=”postal-code>80525</span></dd>
  5. </dl>


Project Spotlight: Rock Soft Chenille

rscAt iPoint, we love breathing new life into dated websites.  This was the case with Rock Soft Chenille, a company in Northern Colorado that specializes in custom jackets, patches and chenille embroidery.  Chenille yarns have a high abrasive resistance and low pile loss, and the products are surprisingly quite cheap to manufacture.  Customers can browse an extensive selection of clothing that all starts around $8 for a T-Shirt.  The company knew this style of clothing would be popular, so they wanted a website that was equally as stylish.

Our web developers gave Rock Soft Chenille a complete website make-over.  Along with hosting their site, the team also redesigned the entire website layout, integrated WordPress and added an interactive shopping cart for efficient sales.  This project was certainly a “Cinderella Story”-  the new website looks completely different, updated, and fashionable.  The biggest difference between these two sites is the level of professionalism each portrays.

2 Months Ago: The website seemed amateur and was very straightforward.  Nothing special grabbed the users’ attention, and the layout was less than aesthetically pleasing.  To be blunt, I personally would not give Rock Soft Chenille my business if I had viewed  their old website.

Today: Rock Soft’s website appears powerful and professional.  It encourages the user to browse and explore the different pages, while staying easy on the eyes due to a dramatic color/style overhaul.  Usability has increased dramatically, with quick navigation buttons and an easy-to-use shopping cart application in place.  Browsing speeds are also blazing fast, thanks to our hosting partner.

Check out these before and after screenshots and decide for yourself- how did we do?


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Google To Provide In-Depth Articles In Search Results

Web Services and SEOThe internet has long been utilized as a source for fast, accurate and comprehensive information.  Users have access to literally millions of records, articles and, more recently, videos and multi-media material.  However, Google still believes that the best user search experience has yet to be achieved.  They understand that at times, users want to know much more about a certain topic.  To address this problem, Google has implemented its search algorithm to include more in-depth articles.

Google’s own Pandu Nayak says that around 10 percent of people’s daily information needs fit this ‘in-depth’ category.  Topics such as stem cell research, happiness and love are some common examples.  These in-depth search results will be ranked algorithmically, with “high-quality” articles, news, or postings to be displayed at the top of the page.  For instance, if a user were to search for financial news, an article by a New Yorker reporter may appear.  Likewise, if they want to understand more about Legos, Google will provide them detailed articles regarding their history, engineering and gender dynamics.

Certain webmaster guidelines apply to those whom wish to publish high-quality articles which can be featured as in-depth articles.  Some requirements include pagination, logos, author markup, and favicon branded images.  Nayak stresses his satisfaction with the public’s investment in creating these quality articles which will remain relevant for years to come.  He also states that while big name publishers or authors will be targeted, small name publications with equivalent quality will begin to populate the search results as well.

There will undoubtedly be a motivation for web publishers to get their articles ranked in these “in-depth” fields, as they are more likely to be read by users.  Be certain that this category will continue to grow, as Google alters their algorithm to provide us with the most relevant content.  If you are interested in learning more about high-quality web postings and how to boost your own content or web articles, contact iPoint’s web department.