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Optimize Your FB Fan Page with 7 Easy Steps

 FB Fan Page

 

 

 

 

1. Choose Your Best Name

This is not only the most basic step when it comes to optimizing your Facebook page, but also the most important.

You may be tempted to stuff your fan page with keywords, like “Jason’s Deli- Subs, Wraps, Chips, Lunch, Catering & Corporate Events.”  Surprisingly, a name like this can hurt your viral growth rate inside Facebook. If you appear too much like spam, your fans will be less likely to engage with your page, and may even hide your updates in their news feed.

On the other side, you don’t want to be too generic either.  Facebook’s theory is that fan pages represent real companies, brands and personalities.  So, if you were to choose something generic such as Baking, Travel, or Music then Facebook may impede your ability to update your page and acquire new fans.

Tip: The first word in your fan page title is given the most weight (importance) by Google.

2. Create a Vanity URL

If your page reaches 25 “Likes”, Facebook allows you to create a unique URL (username) for the page. These URLs are weighted heavily by search engines, so it is crucial that your fan page URL reflects an aspect of your business.

If another fan page has already claimed your business’ name, be certain to include a description of your business in the URL.

Before you select the username for your fan page, you can check out some different options that Facebook offers here.

3. Use Keywords in Strategic Locations

Similar to traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces are the “About”, “Mission”, and “Company Description” sections, since these areas are pulled from your fan page as optimization elements.

Here is an example of how a Google might index your page:

SEO Title = Your fan page name
Meta Description = Fan page name + “About” section of your page
H1 = Your fan page name

If you wish to optimize for local searches, it is extremely important to include your full address. For product-related searches, the “Company Overview”, “Mission”, and “Products” fields should contain the appropriate information.

Tip: Just like your meta tags, you may want to consider writing a short description for your fan page so your entire message appears in the search engine’s snippet.

4. Include a Phone Number and Address

Surprisingly, many businesses don’t include this information on their fan page. If a majority of your sales result from online traffic, it may not seem as important to include. However, remember that optimizing your brand for local search traffic is crucial to expanding your page.

Further, Google concentrates its focus on pages with this specific information, aiding your fan page SEO.

5. Backlink to Your Fan Page on Existing Channels

If you have many inbound links to your page, Google will allow your page more authority and you will ultimately rank higher.  This is the same reason why bloggers link their content from other websites, blogs, etc.

This same concept applies to your Facebook fan page.  So, include a link to your fan page from your other digital channels such as your website, blog, and Twitter profile.

6. Optimize Status Updates

Remember, the first 18 characters of a Facebook post serve as the meta description. Take advantage of the option when Facebook prompts you to “Write something…” since that text will be considered the SEO title for that update.

Tip: Google places a higher importance on the first word of your update, so you may want to consider using one of your keywords.

7. SEO for Facebook Notes

If you haven’t heard of Facebook Notes, I wouldn’t be surprised.  It is extremely under-utilized. When used appropriately, however, these Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = The title of your note
Meta data = Your fan page name wrote a note titled, your note’s title

This gives your page the ability to create multiple “pages” below the main fan page. Notes are also a great method of expanding on special offers/events that your business is hosting.

The Bottom Line:

Don’t forget that the whole objective of your Facebook fan page is to add value to your brand.  Be sure to pay close attention to the contrast between raw traffic and the engagement level of your fans.  As always, your page should coincide with your businesses’ core competencies- and your level of engagement will determine the growth of your following.

 

 

 

Diversify SEO For 2016

Diversify

It’s obvious that Google didn’t ease off their low-value tactics in 2012.  Amongst the Penguin update, 13 Panda updates and a restriction on poor-quality Exact Match Domains (EMDs), it is safe to say that Google’s updates and hoops are not going away any time soon.  So, how are you to protect what you’ve built in the coming 2013?  One word- “DIVERSIFY”.

1.     Diversify Anchor Text

Aggressive inbound link anchor text has never been a great idea, and the Penguin update reinforced that message.  If all of your links resemble each other, it may as well just read as “spam” to Google.  The best way for your anchor text to seem natural is to stop preoccupying yourself with it.  Anchor text is a signal; however any solid link profile will naturally use relevant text and appear in the context of relevant text.

2.     Diversify Links

Any link-building tactic can be low-quality if you abuse it.  Likewise, nothing screams manual link-building like a site that’s built with only one tactic (such as guest posts).  Take a hard look at where your links came from last year and consider a new approach for 2013.  If you diversify your profile through your links you will diversify your risk as well.

3.     Diversify Traffic Sources

The fact is that most of us are far too dependent on Google for traffic.  Since Google has so many updates, what if something were to happen overnight that could hurt your site?  For example, if your competition suddenly gets site-links, or you’re #9 on a search that drops to only 8 results overnight.  I feel that the changing search UI and feature landscape may be even more important than the core algorithm itself.  So, even if you’ve followed the rules, your traffic could plummet suddenly from any number of changes Google makes.  You need to start thinking beyond Google in order to adapt to possible alterations in the future.

4.     Diversify Your Marketing

Marketing has become much more transparent in recent years, so it is important that you make sure what you are promoting is truthful and spells out value for the customer.  If you know your products/services aren’t valuable, then marketing is a more deceitful practice.  However, if you truly believe in your value proposition, the content and marketing side will flow naturally from it.  Don’t take shortcuts to steal a few bucks out of someone’s wallet.  Rather, find out what your company does that is unique, exciting and which resonates with customers to gain lifetime clients in 2013.

5.     Diversify Your Point of View

Sometimes having a positive attitude when attacking a problem can be the best plan of action.  If you are bored with what you do, then your prospects and customers will feel the same way.  The New Year is a perfect time for a fresh start, so try some of these practices to take a step back to truly analyze your work and satisfaction level:

  • Have someone give you a tour of your office like you’ve never been there
  • Visit your home city like you’re a tourist visiting for the first time
  • Have 5 friends walk through your website and try to by something, then gather feedback (you can also use a service such as UserTesting.com)