Worldwide personal computer market shipments fell 13.9 percent in the first quarter of this year- the biggest drop that the industry has experienced in over two decades.  Many analysts believe this is due to a backfire from Window’s 8 new operating system, as well as consumer migration to connected devices such as tablets and especially...

Investing in a server is a big step for any business.  However, like all electronic components, there exists a specific life-expectancy for servers.  But how do you know when it’s time to replace it?  How can you make it last? The general lifespan of the average server is about 3-5 years, depending on the usage. ...

Tablet sales are expected to reach over 100 million in 2013, and Nielsen reports that the majority of Americans now own smartphones.  With these shifts in technology, you need to ensure that your website is accessible and user-friendly across more mobile devices than ever before. A responsive web design uses “media queries” to figure out...

If you follow us on Facebook and Twitter, you’d know that iPoint undertook a parallax website project a few weeks back.  But what exactly is this new type of website design?  You have probably seen a few already- web pages that seem to be moving, with interactive background images and engaging content.  These pages take...

A website can drive a great deal of business for your company. However, it can also turn away many prospects if it is poorly designed. When searching for a product or service online, most consumers will judge a company’s performance based off their first few glances at their website. In order to retain these potential...

Have you ever come across an optimization company that guarantees their results?  Be wary of these, as this is a dishonest marketing tactic used to swindle gullible users into purchasing services.  Although most organizations don’t make these claims, it is still important to recognize why this is an unethical promotional tactic.  Listed below are 5...

To many users, Google Analytics can appear difficult to grasp.  With so many SEO tools and reports, it can be overwhelming to try and use the program if one is not already familiar with some of its ins-and-outs.  First, let’s see what we can learn by utilizing Google Analytics:  Executives can learn: Which marketing initiatives...

Did you know that on average, U.S. businesses lose more than $159,000 per company, per year due to IT system failure?  Today, the majority of business is conducted virtually, making computer networking performance crucial to a company’s success.  While some technology firms simply charge their networking service by the hour, iPoint has developed a comprehensive...

    iPoint recently undertook a colossal project for New York based client, Bramson Productions.  We created their entire CRM dashboard, which has multiple custom features.  Check out a few of the project highlights:     Upon logging in to the Bramson dashboard, immediately the user can see which events they are attending, other upcoming...

Have you considered optimizing your website with iPoint?  Some of these SEO facts and statistics may surprise you: Research has shown that 86% of all Internet traffic is generated through search engines. According to a study by comScore qSearch, there are 4.9 billion Internet searches per month- that’s 1,890 searches EVERY SECOND. Over 40% of...